by Steve Turniphead
Listing names of Big Mail Requestors, and sending out packages of Big Mail is an easy way to get your start in the business of selling by mail.
There are a number of mail operators pulling in an easy, extra thousand dollars a month, by what you'd hardly call work--doing nothing more than receiving money for advertising a list of people's names interested in receiving Big Mails, and sending out envelopes stuffed to overflowing with Big Mail.
Regardless of where you live, your age, teenager or senior citizen, man or woman, there is no reason you can't do the same---pull in an extra thousand dollars a month, with the same idea.
Getting started is NOT as easy as turning on a water tap, but then your initial investment will amount to practically nothing---And the requirements upon your time shouldn't amount to more than a few hours a week.
First, let's define the market---Who wants Big Mails, and why they want it...Big Mails are wanted or should be wanted by just about every person in business, especially those involved in selling product via the mails, in order to keep himself abreast of who is doing what, how they're doing it, the new offers being made and the newcomers to the business. The reasoning is because of the time and postage saved by automatically receiving all of this information, as opposed to writing and mailing letters to each individual offer you see that arouses your interest, not to mention the time saved searching thru all the different publications to discover these things. Some people--the dreamers and the lonely--like to receive Big Mails simply for the sake of having mail delivered to them every day. There's no sure way of determining which of your Big Mail Requestors these people are--so you just forget about it, and send your Big Mails to everybody on your list. Besides, the actual number of people in this category are fewer than you might suspect.
Now, let's define what's inside a Big Mail Package you or your buyers--Big Mail Requestors--will be receiving in the mail---Generally, you'll find a least one, but usually several publications: ad sheets, tabloid mail order newspapers, and an occasional newsletter. The rest is almost always a collection of various product advertising circulars. At least two of these circulars will be from the person sending the package to you in the first place.
Many, if not most of the beginners in this business, first get their name listed as a Big Mail Requestor, on as many Big Mails Wanted list as possible. They then Save the mail they receive and once a week, every other week, or once a month, they stuff their accumulated Big Mail into individual envelopes and send it to the names on their list of people who have paid to be listed as Big Mail Requestors.
Don't forget---All Big Mail suppliers always include a least a couple of two-sided circulars of their own. These are usually Commission Circulars--product advertising circulars, sometimes provided by a prime source or distributor with a blank space on the reply coupon for the dealer doing the mailing to rubber stamp his business name and address. More often than not, the distributor furnishes the dealer with "camera ready" copies of circulars to use. The dealer takes these circulars to a quick print shop, and has several thousand copies made up with his business name and address imprinted on each circular.
Every time you send out a package of Big Mail, always include two advertising circulars of your own--circulars that may interest the recipient and cause him or her to send to you for the product or service offered.
These can be commission--dropship--products that you have devised, produced and are selling.
Incidentally, the best way to go with commission circulars is to ask for or get a camera-ready copy of the original, and have a large quantity of them printed locally with your name in place of the supplier. This will save you hours of very boring work entailed in rubber stamping your name on several thousand circulars. If for whatever reason it's too expensive to get your circulars printed locally, then check around for a printer who does business by mail, and will make your circulars for you with your name and address on the ordering coupon. Also it will almost always pay for you to have the printer fold your circulars for you before he ships them to you, he can do it all in about an hour, while it could take you a couple of days to a week or longer to fold 5,000 circulars yourself.
You can include as many product circulars in your package of Big Mail as you want, but. It's been proven time and time again that three very good--outstanding--circulars related to the same idea, bring back more responses than envelope overflowing with circulars. What I'm saying is that a circular inviting the recipient to send for Book #317, " How To Make Money Writing & Selling Simple Information", plus a circular on Book #365" $50,000 a Year from Mail Order Ads", will pull far more inquires than 10 or 12 different circulars inviting the recipient to send for a mixture of related items.
The reason is quite simple---After about 3 circulars you begin to overwhelm the recipient with opportunities. In reality, he'd like all of the books you're offering but he only wants to spend so much and therefore he's faced with a decision of which ones to send for---and more often than not, he ends up not sending for any of them.
Including as mini-catalog listing of your offerings is quite different, and generally acceptable to most people receiving big mail packages, or product advertising in the mail. Generally, this is regarded as not so much loose paper and something they can hang on to for a while and maybe order from, much the same as they order from Wards or Sears Catalog.
When you've got your name listed on a number of lists as Big Mail Requestor, ad after you've got a steady supply of this kind of mail coming to you, start placing ads of your own in some larger circulation ad sheets and other mail order publications as a Big Mail Supplier. For ideas on ads to use, glance thru any mail order publication and come up with one you think will bring the most replies.
Now you're on your way with the basic plan and "know-how" for a fast start as a Big Mail Supplier.
In order to expand your big mail operations into a real money-making business, compile a list of magazines, newsletters, mail order tabloids and ad sheets. Then draft a letter to these publishers, advising them that you supply them with several hundred prospective subscribers each month. Explain that your prospects come from responses to national advertising, which you run at no cost to them, the publishers...Go on to explain that your national advertising offers Free Trail Subscriptions to the nation's leading money-making publications, and that you feel your list will be incomplete without his publication...
Sweeten the pot further by detailing how you'll be sending the names and addresses of these fresh prospects on peel 'n stick labels---that these mailing lists will belong to him on receipt---and that you encourage him to copy them for follow up mailings...
You charge each of these publishers $100 a year for this service, and even when you have 100-150 signed, keep looking for and attempting to sign more publishers. Don't ever stop soliciting publishers, and go after the biggest as well as the very smallest of them...
With a number of accounts signed and paid, you place an ad such as the following, in several national publications:
FILL YOU MAILBOX WITH OPPORTUNITY! World's leading Money Making publications! Free trail subscriptions! $2 for processing to ( your name and address).
When the responses to your ads come in, type the names and addresses onto "master" sheets or put them into your computer system as respondents to your advertising. Sometime around the 15th of each month, copy your masters onto the number of customer sheets of labels you need, and send them out. You bank the money from your advertising respondents.
One hundred publishers time $100 each means $10,000 per year... A minim of 200 Respondents to your advertising each month means another $4,800 per year...And then, by contracting with a reputable list broker such as Group One Communications, 2321 NE Dixie Highway, Jensen Beach, Fl 33457---to handle the rental of the "Hot" names you accumulate each month, you should be able to double or triple these figures...And $30,000 income your first year in the Big Mail business is nothing to "cry about" at all!!!
Meanwhile you've got all these new prospects, to whom you can send your own sales materials...You can also expand your services and become a subscription agency, a publications distributor, or even a mail order publications Advertising Agency...
You could compile, publish and sell directories of newsletters, tabloids and ad sheets...Directories of Mail Order Associations...Mailing lists of people wanting Big Mails...or mailing lists of people want Commission Circulars.
When doing business by mail, these Money-Making "How-To" reports we've been talking about are known by many names: folio, booklet, pamphlet, guide, or even Personal Success Plan. In reality, these reports are written guidelines that give the reader more information on a subject he wants to know more about.
Money Making reports have been, and can still be written to show other people how to start, develop, enjoy or expand a hobby; how to learn and develop new or greater abilities; how to start, develop and operate a new business, or even expand a current one; how to develop and prepare for a new career; how to make more money; how to save money, better one's standard of living and have more time for leisure; how to solve personal problems and enjoy life more; how to attain success in any endeavor.
You'll find that the better selling reports are well researched, authoritative, factual and helpful to the reader in the achievement of his goals. Your report can be put together and sold as anything from a two-page typewritten paper to a multi-page typeset and professionally bound book. an important point to remember here is that the people who are going to buy your report are going to be interested in the information it contains - not how long it took you to put it together, the reason you wrote it, or the number of pages you've written - so long as it contains the information he wants.
Picking a subject to write about - one that has sales appeal and that will sell well for you - is not as hard as it sounds. The best rule to follow is to write only about something you already know a great deal about. With this advice in mind, it will follow that your best writing will be about those subjects that particularly interest you. And remember, the more you are involved or interested in the subject, the easier it will be for you to write about that subject in a manner that will hold your reader's interest. Your knowledge and enthusiasm will show through - causing your reader to overlook any technical writing weaknesses.
How do you determine the subject that's best for you to use for your first report? Channel your thinking along these lines: If you love to fish, you could probably put together a money-making report on "How To Catch The Big Ones". If you love to sew, you could probably write a report on "Tips for Beautiful Sewing". If you have experience in advertising, you could write a report on "How To Write An Ad For Best Results"; experience in printing, a report on "How to Prepare Copy and Layout for Best Printing Results"; experience in business, a report on "Better Business Operating Techniques".
It's worth repeating: Whatever you write about, make it something you know about, and are especially interested in. Art Fettig writes about motivation and ideas for selling because he has spent many years doing just that - motivating people toward larger sales volume and "brainstorming" new ideas for more sales. Doug Hooper writes about the power of positive thinking because he has practice it and believes in it; it works for him and he knows it can work for you. Paul J. Micali writes about the techniques of closing more sales. He has spent all his life teaching people to become better sales people, and he never tires of talking about how easy and rewarding selling is with the proper thinking and approaches. Maryanne Raphael writes for all of us about the many and different writers' markets open and available to freelance writers, because she has spent many years searching and learning all about these markets as a freelance writer. Whenever we talk with her, she's always "neck-deep" with assignments from countless publications. She knows the problems of the freelance writer, and she passes along information of great value because she's been there. Dottie Walters writes about the opportunities for women in business because she's been "down to her last dime", started a business on sheer determination alone, and knows the tremendous potential of women in the business world. Today, she is one of the most sought-after women in this country as an inspirational speaker for women's groups. She gets paid for speaking before these groups, and sells thousands of dollars worth of books at these engagements besides! I could go on and on - naming friends and telling you how they have taken a subject they were interested in, found out everything about it they could, and parlayed it into a fortune by starting with the writing of a "How-To" report. Rather than go on with these stories of how others have done it, and are doing it, let's get on with the task of showing you how you can write your own "How-To" report and parlay it into a personal wealth vehicle of your own!
Once you've decided on the subject you're going to write about, the next step is thorough research. Visit your public library and "bone up" on your subject. Read as much about it as you can find - newspapers, magazines, books - everything! Start collecting clippings, talk to your neighbors, your friends and relatives, and take notes on all information you gather from reading and personal discussion.
When you've spent a good six weeks intensively researching your subject, gathering notes and discussing it as often as you can with as many different people as possible, you should be ready for the next step - the sorting, compiling and assembly of your notes. Simply read through all the notes and clippings you have accumulated, discarding those that are repetitious, and organizing those you're going to use according to your "subject coverage" outline. Don't let the outline part of your project become an obstacle. An outline is simply listing the order in which you want to write about or discuss each aspect of your subject.
Everything that's written should have a natural beginning, a body and an ending. When you outline your subject, and your "subject coverage", which can be likened to a table of contents, you'll find it easier to say what you want to say. You'll be ABLE to say everything you want to say. You won't have to worry about forgetting or leaving out an important point you want to make. The coverage of your subject will be more complete, and your writing will be much smoother.
Once you've completed your research, organized your notes, and have your "subject coverage" outline set, you're ready to write the money-making report that just might make you rich!
Start writing, and write as though you were talking to someone, because writing, after everything has been analyzed, taken apart, studied, improved upon, and put back together, is still nothing more or less than a written conversation between two people. Write your how-to report as though you were instructing a high school graduate in how to do something his first day on the job.
It makes no difference whether you write it all out longhand or pound away at a typewriter. Just get it all written! Once you've got your material organized, start writing and don't stop until you're finished!
When you have finished, be proud of yourself! Take a break, go out to dinner, enjoy a night on the town! In other words, put this first draft of your report aside for a few days and allow your brain, your body, and your creative juices to rejuvenate themselves.
After a couple of days off, take up your report and go through it with a sharp pencil, just as you imagine an editor would do. Strike out, rewrite and polish each paragraph for clarity, accuracy and flow.
This is the time to make sure that what you've written is easy to read, easy to understand, and each sentence follows the one before it just as surely as spring follows winter. The smoother the conversation or the writing of your report flows, the easier it'll be to read, and the easier it is to read, the more copies you will sell.
Now you have a money-making report that has the potential of making a great deal of money for you. If you are a good typist, go ahead and type it out in finished form. If you're not a typist, you can have it typed by someone who is, or even have it typeset for a small fee.
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