31 Ways to Get Your Name in the News


by Shannon Cherry, APR

A news release is sent to editors and journalists in order to generate a news story in a newspaper or magazine. It's one of the easiest and cost-effective, ways to get your message out there. If a reporter decides to run your release, your business receives space for free - and more credibility than just running an ad.

Many businesses ignore the fact that reporters are looking for news, not just as rehash of an advertisement or promotion. Ultimately, if the release is newsworthy, it won't be put in the trash

So what's news?

Cherry offers 31 suggested press release topics:

  1. A new product
  2. An old product with a new name or package
  3. A new version of an old product
  4. An old product available in new materials/colors
  5. A new application of an old product
  6. New accessories available for an old product
  7. The publication of new or revised sales literature
  8. A speech or presentation given by an executive
  9. An expert opinion on any subject
  10. A controversial topic
  11. New employees
  12. Promotions within the firm
  13. Awards or honors given to employees
  14. Awards or honors given to the company
  15. Original discoveries or innovations
  16. New branches, departments or facilities
  17. New sales reps, distributors or agents
  18. Major contracts awarded to the firm
  19. New clients
  20. Joint ventures
  21. Strategic alliances
  22. Management reorganization
  23. Major achievements
  24. Unusual people or products
  25. Unusual ways of doing business
  26. Case histories of successful applications
  27. How-to advice
  28. Change of company name, slogan or logo
  29. Opening of a new business
  30. Special events such as an open house or tour
  31. Charitable acts


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About the Author

Shannon Cherry, APR owns Cherry Comunications which helps businesses and nonprofit organizations to be heard. For more tips and tricks - or information about her services, visit http://www.cherrycommunications.com.



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