MAIL ORDER ADVERTISING DIRECTORY
1991 EDITION
Published by: Concept Marketing Co. P.O. Box 7367 Silver Spring, MD 20907 All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical including photocopying and recording, or by any information storage or retrieval system without written permission from the publisher.
This publication is designed to provide accurate authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or other professional service. If legal or other professional assistance is required, the services of a competent professional person should be sought.
From a declaration of principles jointly adopted by a committee of the America Bar Association and a committee of publishers.
INTRODUCTION
This directory was designed primarily for the beginning mail order entrepreneur. There are various Advertising Directories on the market. Some list a few hundred, some over a thousand publications. Listing such a vast number of publications is unnecessary and creates confusion for someone new to the business. Most of the publications listed are neither suitable nor do they accept classified ads. Even the smallest display ads in certain magazines often cost thousands of dollars. Therefore, we felt strongly that a smaller directory, listing only those publications which accept classified ads; cater to the mail order field; and have proven to be successful for many small mail order companies, was definitely needed.
THE MAIL ORDER ADVERTISING DIRECTORY lists only about 150 publications, We think the best way to get started with your advertising effort is with small well-placed classified ads in national, monthly publications. As you gain experience and your business grows, you should definitely work with display ads as well. The smallest display ad which is generally available from mostly national publications is 1 inch in size. It may cost anywhere from 100% to 300% more than a typical 20 word classified ad in the same publication.
We also did not list any daily newspapers. Mail order advertising is generally not cost effective in a "daily" due to the very short shelf life of one day to 3 days (weekend edition). Weekly, but especially monthly publications, by contrast, can generate inquiries for several months. Some of the major daily papers however, can be effectively utilized to obtain quick test results for a given offer. Many of the publications listed in our directory lend themselves very well to information products such as books, manuals, directories, tapes, etc.
SOME GENERAL COMMENTS AND SUGGESTIONS ABOUT ADVERTISING
Advertising Expense
As a newcomer to the mail order field, you have probably already learned that besides the cost of the product you sell, your biggest expense are in three major categories, namely: Advertising, printing, and postage. It is vital that, right from the start, you control these expenses carefully.. These major expense categories make up close to 90% of the budget of an owner-operated, home-based mail order company.
In a classified ad, you generally pay a per-word rate. A few publications, as well as daily newspapers, charge a per-line rate. Many publications have minimum word requirements of about 15 words. Each word used in the ad, including all components of your company name and address are counted. Since per-word rates range anywhere from approximately $2 to $15, it is important to choose your words carefully so you get a maxim number of inquiries for a minium amount of expense.
The most effective way to evaluate the cost effectiveness of your ad is on a cost per inquiry basis.. As an example, an ad which costs $100 and generates 100 inquiries has a per inquiry cost of $1. Such an ad may therefore, be far "less expensive" than a $10 ad in one of the hundreds of small mail order publications. Such an ad may cost $10 but if it gets only two or three inquiries the cost per inquiry is prohibitive.
As a general rule, we recommend not using small mail order publications or ad sheets. Advertising in these publications is usually quite inexpensive and, consequently, very tempting.. But a $10 ad here and there can quickly ad up,, especially if there are unprofessional appearance and has no news content, only ads, you should stay away from it. Within the directory, we have listed about 15 mail order publications from which we have listed results. These are listed in alphabetical order along with the other publications and are classified as Mail Order Advertising Magazines/Tabloids. They are preceded by an * asterisk.
How to Test an Ad
If you are advertising a product for the first time, it is generally best to place just one ad. After you have evaluated the effectiveness of the ad, place additional ads. Multiple insertions do save money, but it is best to wait until you know what ads, in which publications, work best for you. In a monthly publication, most inquiries will come in between the second and fourth week after the ad first appeared. If you are running the same ad in different publications, be sure to code each ad, such as by department number.
Choosing the Right Publication and Classification
Choosing the right publication requires some effort on your part. If you budget allows it, buy a few of those magazines you are considering advertising in. Review the ad as well as the news and editorial content.. You want to determine if the readership of a magazine is the right audience for your offer. In most cases, your ad will be well placed in a publication which advertises similar products. Your ad would be especially well placed in publications which carry repetitive advertising of successful mail order companies which sell products similar to what you offer. Choosing the right classification is just as important as choosing the right publication. Choosing the right classification can mean 50 even 100 more inquiries. Again, generally, it is best to place your ad under the same classification as your competitors do.
Suggestions for an Effective Classified Ad
"get the readers' ATTENTION--quickly." The headline/first impression is critical. Most publications allow 2-5 BOLD WORDS free of charge. Use those words well to get your opening message across.
"Arouse INTEREST as soon as possible" by giving your reader the important benefits." Waste no time in telling your prospect why he should buy from you.
"Stimulate DESIRE for your product or service." Tell the reader how he will benefit.
"Generate ACTION By telling him exactly what you want him to do" at that specific moment in time, such as: Write for FREE REPORT today!
Most classified ads are best used to generate inquiries which are sold not by the initial ad but by the sales literature they will receive. Mail order advertising pros agree that it is almost always impossible to sell an item costing more than $3 to $5 directly from a classified ad.
ABOUT LISTINGS ON THE FOLLOWING PAGES
Publications are shown in alphabetical order. Each listing consists of the following data: name and address of publication, circulation, frequency, per-word or line rate (some publications do not have rate information due to an impending rate charge or unavailable date at time of publication), and category.. Due to frequent rate changes by most publications, we recommend you write to the publication requesting a current rate card before placing an ad.
Publications shown in bold are weekly or monthly national publications that we believe will give you the best on your return advertising expenses,
* Publications preceded by an asterisk are major mail order trade magazines. If you would like a more complete listing of over 100 Mail Order Trade Magazines, order Directory of Mail Order Publications. $3.00
IN CONCLUSION
THe goal of all advertisements is the successful presentation of the advertiser's message so that he realizes the maximum amount in sales and profit.. The idea is to create reader interest and get responses that result in CHECKS and ORDERS.
NOW YOU CAN SAVE MONEY ON ALL YOUR ADVERTISING STARTING RIGHT NOW! See Resource Guide last page.
50 PLUS, 850 Third Ave.,New York, NY 10022, 350,000 monthly, Senior Citizens
AMERICAN FIL JFK Center of the Performing Arts, Washington, DC
20566, 130,000 ten times a year, $2.95 per word, Entertainment
AMERICAN HANDGUNNER, 591 Camino de La Reina, Suite 200, San Diego, CA 92108, 154,000 bi-monthly, $0.54 per word, Outdoor Living & Sports
AMERICAN HEALTH, 80 FIfth Ave.,New York, NY 10011, 775,000 monthly, $10,40 per word, Health & Fitness
AMERICAN HUNTER THE, 1600 Rhode Island Ave. NW, Washington, DC 20036, 1,500,00 monthly, $4.20 per word, Outdoor Living & Sports
American Legion, The 7-00 N Pennsylvania St.,Indianapolis, IN 46206, 2,500,000 monthly, $12.00 per word, Clubs-Civic & Fraternal
AMERICAN RIFEMAN, THE, 1600 Rhode Island Ave. NW, Washington, DC 20036, 1.480,000 monthly, $4.20 per word, Outdoor Living & Sports
AMERICAN SHOTGUNNER, THE 100 W. Grove St. #500, Reno, NV 89505, 95,000 monthly, $0.96 per word, Outdoor Living & Sports
AMERICANA, 29 W 38th St.,New York, NY 10018, 390,000 bi-monthly, $4.75 per word, Home & Shelter
ANTIQUES TRADER WEEKLY, P.O. Box 1050, Dubuque, IA 52001, 70,000 weekly, $0.60 per word.
ANTIQUE WEEK, 27 N. JEfferson, Knightown, IN 46148 36,000 weekly, $0.50 per word, Antiques and Collectables
ARCHERY, 11812 Wayzata Blvd.,Ste 100, Minneapolis, MN 55343, 125,000 bi-monthly, $1,50 per word, Outdoor Living & Sports
ARMY TIMES MILITARY GROUP, Springfield, VA 22159, 140,000 weekly, $12.88 per line, Military
B'NA B'RITH INTERNATIONAL JEWISH MONTHLY, 825 U.N. PLaza, New York, NY 10017, 170,000 monthly, $1.20 per word, Clubs, Civic & Fraternal
* BEN FRANK'S ALMANAC, Kelly Company, Box 655, Pinellas Park, FL 34664, Mail Order Advertising Magazine/Tabloids
BESTWAYS, P.O. Box 2028, South Sutro Terrace, Carson City, NV 89702, 300,00 monthly, $2.60 per word, Health & Fitness
BETTER LIVING, 1775 Broadway, New York, NY 10019, 800,000 quarterly, Health & Fitness
BILLBOARD, 1515 Broadway, New York, NY 10036, 47,000 weekly, Music
BLACK ENTERPRISE, 130 FIfth Ave., New York, NY 10011, 240,000 monthly, $6.50 per word, Businesses
BLOOMBURY REVIEW, P.O. Box 8928, Denver, CO 80201, Bi-monthly, Iformation, Writing & Publishing
BLUMS FARMERS & PLANTERS ALMANACS, 3301 Healty Dr.,SW Winston-Salem, NC 27103, 295,000, annually, $3 per word. Almanacs
BOATING, CBS Publications, 1515 Broadway, New York, NY 10036, 190,000 monthly, $3.35 per word, Boating/Sailing
BOOKDEALERS WORLD, P.O. Box 2525, La Mesa, CA 92041, 20,000 quarterly, Information, Writing & Publishing
BOWHUNTER, Blue -+ Inc. 3808 S Calhoun St.,Ft Wayne, IN 46807, 111,000 bi monthly, $1.50 per word
BUSINESS IDEAS, Dan Dewman Company, 57 Lakeview Ave.,Clifton, NJ 07011, 4,000 monthly, Businesses
CANADIAN ENTREPRENEUR, 69 Sherbourne St, Ste 525, Toronto, Ont.,Canada M5A 3X7, 26,000 Monthly, Businesses
CAPPERS WEEKLY, 616 Jefferson St.,Topeka, KS 66607, 400,000 bi-weekly, $1.45 per word, Tabloids
CAR & PARTS, AMos Press, Box 29, Sidney, OH 45365, 122,000 monthly, $0.35 per word, Automotive
CAR AND DRIVER, CBS Publications, 1515 Broadway, New York, NY 10036, 825,000 monthly, $7.20 per word, Automotive
CAR CRAFT Petersion Publishing Co.., 8490 Sunset Blvd.,Los Angeles, CA 90069, 450,000 monthly, $6.00 per word, Automotive
CIRCUS MAGAZINE, 419 Park Ave.,South, New York, NY 10016, 421,553
monthly, $5.40, Music
COINS, 700 E. State St.,Iola, WI 54990, 70,000 monthly, Crafts & Hobbies
COLLECTOR'S MART, 15100 W. Kellog, Wichita, KS 67235, 75,000 monthly, $0.48 per word, Antiques and Collectibles
COMPUTER SHOPPER, 407 S. Washington Ave.,Titusville, FL 32780, 100,000 monthly, Computers
COUNTRY MUSIC, 450 Park Ave.,South New York, NY 10016, 350,000 bi-monthly, $6.35 per word, Music
CRAFT ART NEEDLEWORK DIGEST, P.O. Box 584, Lake Forest, IL 60045, 70,000 bi-weeklyy, $0.96 per word, Crafts & Hobbies
CRAFTS 'N THINGS, 14 Main St.,Park Ridge, IL 60068, 290,000 six times a year, $2.70 per word
CRUISING WORLD, 524 Thames St.,Newport, RI 02840, 115,000 monthly, $2.25 per word, Boating/Sailing
CYCLE, One Park Ave.,New York, NY 10016, 388,000 monthly, $4.00 per word, Motorcycles
CYCLE WORLD, 1499 MOnrovia Ave.,Newport Beach, CA 92663, 305,000 monthly, $3.15 per word, Motorcycles
DIRECTORY OF MONEY MAKING IDEA, Davis Readers Group,, 380 Lexington Ave.,New York, NY 10017, 300,000 annually, Opportunity & Sales.
DIRT BIKE, 10600 SPulveda Blvd.,Mission Hills, CA 91345, 140,000 monthly, $2.00 per word, Motorcycles
DOLLS, 170 Fifth Ave.,12th Floor, New York, NY 10010, 53,000 bi-monthly, Crafts & Hobbies
DOWN BEAT, 222 W Adams, Chicago, IL 60606, 100,000 monthly, $3.60 per word, Music
DUCKS UNLIMITED, ONe Waterfowl Way, Gilmer Rd.,Long Grove, IL 60047, 63000,000 bi-monthly, $30,00 per line, Outdoor Living & Sports
ENTREPRENEUR DIGEST, BOx 3224, Oshkosh, WI 54903, Mail Order Advertising Magazine/Tabloids
ENTREPRENEURS MAGAZINE, P.O. Box 570, Clearwater, FL 34617, 190,000 monthly, $6.95 per word, Opportunity & Sales
EXTRA INCOMEE, P.O. Box 21957, Santa Barbara, CA 93120, 400,00 bi-monthly, $6.50
FAIR TIMES, BOx 455, Arnold, MO 63010, 20,000 monthly, Opportunity & Sales
* FAMILY TRAVEL LOG, Looney Enterprises, Box 406, Kewanee, IL 61443, Mail Order Advertising Magazine/Tabloids
FIELD AND STREAM, 1515 Broadway, New York, NY 10036, 1,940,000 monthly, $9.40 per word, Outdoor Living & Sports
FINANCIAL OPPORTUNITIES, 3321 W. Dempster St.,Skokie, IL 60076, 250,000 monthly, Opportunity & Sales
FINE WOODWORKING, P.O. Box 355, Newtomnn, CT 06470, 270,000 bi-monthly, $6.90 per word, Crafts & Hobbies
FINS & FEATHERS, (Several magazines),, 318 W Franklin Ave.,Minneapolis, MN 554404, $3.60 per word, Outdoor Living & Sports
FISHING WORLD, 51 Atlantic Ave.,Floral Park, NY 11001, 320,000 bi-monthly, $3,00 per word, Outdoor Living & Sports
FLOWER & GARDEN, 4251 Pennsylvania Ave.,Kansas City, MO 64111, 635,000 bi-monthly, $5.00 per word, Gardening
FUR-FISH GAME, 2878 E Main St.,Columbus, OH 43029, 200,000 monthly, $1.20 per word, Outdoor Living & Sports
GLOBE, 2112 S Congress, West Palm Beach, FL 33406, 1,800,000 weekly, $5.60 per word, Tabloids
GRIER'S ALMANAC, Box 888281, Atlanta, GA 30356, 3,000,000 annually, $7.20 per word
GRIT, 208 W 3rd St.,Williamsport, PA 17701, 600,000 weekly, $2.00 per word, Tabloids
GUNS & AMMO, 8490 SUnset Blvd.,Los Angeles, CA 90069, 500,000 monthly, $7.20 per word, Outdoor Living $ Sports
HAM RADIO MAGAZINE, Dept HR, Greenville, NH 03048,, 40,000 monthly, Communications, Electronics, Video
HIGH FIDELITY, 825 7th Ave.,New York, NY 10019, 400,000 monthly, $2.75 per word, Music
* HI-LITE, Harris House, P.O. Box 351, Bonifay, FL 32425, Mail Order Advertising Magazine/Tabloids
HOME MECHANIX, 1515 Broadway, New York, NY 10036, 1,485,000 monthly, $7.45 per word, Mechanux & Science
HOME OFFICE COMPUTING, 730 Broadway, New York, NY 10003, $29.00 per line
HOMEOWNER THE, 3 Park Ave.,New York, NY 10016, 650,000 10 times per year, $3.95 per word, Home & Shelter
HORTICULTURE, 755 Boylston St.,Boston., MA 02116, $3.90 per word,
Gardening
HOT ROD MAGAZINE, Peterson Publishing Company, 8490 Sunset Blvd.,Los Angels, CA 90069, 850,000 monthly, $10.80, Auto Racing/Hot Rods
IN BUSINESS, P.O. Box 351, Emmaus, PA 18049, 80,000 bi-monthly, $2.80 per word, Opportunity & Sales
INC.,38 Commercial Wharf, Boston, MA 550,000 monthly, $11.30 per word, Businesses
INCOME BUSINESS MAGAZINE, M.C. PUblications 2002 London Rd.,#101, Duluth, MN 558112, Mail Order Advertising Magazine/Tabloids
INCOME OPPORTUNITIES, 380 Lexington Ave.,New York, NY 10017, 325,000 monthly, $6.95 per word, Opportunity & Sales
ISLANDS, 3886 State St.,Santa Barbara, CA 93105, 110,000 bi-monthly, $5.70 per word, Travel
KIWANIS, 3636 Woodview Terrace, Indianapolis, IN 46268, 280,000 monthly, $3,25 per word, Clubs-Civic & Fraternal
LINN'S STAMP NEWS, 911 Vanmarc Rd.,P.O. Box 29, Sidney, OH 45365, 75,000 weekly, $0.36 per word, Crafts & Hobbies LOTTERY NEWS & GAMBLING REVIEW, Prize Publications Inc..,517 McCormick Blvd.,London, Ontario, Canada N5W 4C8, 58,000 monthly, Gambling
LOTTERY PLAYERS MAGAZINE, Box 5013, Cherry Hill, NJ 08034, 225,000 monthly, $1.95 per word, Gambling
*MAIL ORDER PERFORMANCE, JMC P.O. Box 241073, Memphis, TN 38124, Mail Order Advertising Magazine/Tabloids
* MAIL ORDER SUCCESS, Teague Publishing, Box 191, Dayton, OH 45404, Mail Order Advertising Magazine/Tabloids
* MAIL ORDER PROFITS, P.O. Box 4785, Lincoln, NE 68504, Mail Order Advertising Magazine/Tabloids
* MAIL ORDER MESSENGER, P.O. Box 640207, Kenner, LA 70064, Mail Order Advertising Magazine/Tabloids
* MAIL ORDER/MLM MARKETING, P.O. Box 59001 N Reddington Beach, FL 33708, Mail Order Advertising Magazine/Tabloids
MARINE & RECREATION, 27601 Little Mack, St Clair Shores, MI 48081, 65,000 weekly, $3.30 per line, Boating/Sailing
MCCALLS, 230 Park Ave.,New York, NY 10169, 6,100,000 monthly, $5.50 per word. Women's Magazines
MIND YOUR OWN BUSINESS AT HOME, 14850 N LIncoln Ave.,Box 60, Chicago, IL 60614, Bi-monthly, Businesses
MONEY MAKING OPPORTUNITIES, 11071 Ventura Blvd.,Studio City, CA 91604, 220,000 8 times a year, $3.30 per word, Opportunity & Sales
MONEYWORTH, 251 W 57th St.,New York, NY 10019, 550,000 quarterly,
Businesses
MOTHER EARTH NEWS, THE, Box 70, Hendersonville, NC 28793, 885,000 bi-monthly, $5.65 per word, New Age Metaphysical
MOTOR BOAT & SAILING, 224 W. 57th St.,New York, NY 10019, 142,000 monthly, $2.60 per word
MOTOR TREND, Peterson Publishing Co.,8490 Sunset Blvd.,Los Angeles, CA 90069, 760,000 monthly, $5.00 per word, Automotives
MS, 119 W. 40th St.,New York, NY 10018, 430,00 monthly, Women's Magazines
MUSCLE CARS, CSK Publishing Co.,Inc.,29 Grove St.,South Hackensack, NJ 07606, 40,000 quarterly, $0.42 per word. Automotive
MUSIC CITY NEWS, 50 Music Square West, Suite 601, Nashville, TN 37302, 115,000 monthly, $0.65 per word, Music
NATIONAL ENQUIRIER, Latana, FL 33464, 4,500,000 weekly, $7.25 per word, Tabloids
NATIONAL EXAMINER, 2112 S Congress, West Palm Beach, FL 1,050,000 weekly,, $4.70 per word, Tabloids
NATIONAL MAIL ORDER SHOPPER, THE, P.O. Box 5, Sarasota, FL 33578,
Tabloids
* NATIONAL MARKETPLACE, Drawer 19689, Houston, TX 77224, Mail Order Advertising Magazine/Tabloids
NEW AGE, 342 Western Ave.,Brighton, MA 02135,, 75,000 monthly, $3.60 per word, New Age Metaphysical
NEW BUSINESS OPPORTUNITIES, P.O. BOx 570, Clearwater, FL 34617, 200,000 monthly, $4.60 per word
NEW WOMAN, 215 Lexington Ave.,New York, NY 10016, 1,200,000 monthly, Women's Magazines
NIAGARA PROMOTIONS, P.O. Box 748, Lewiston, NY 14092, Mail Order Advertising Magazine/Tabloids
NUMISMATIC NEWS,, IOla, WI 54990, 47,000 weekly, Crafts & Hobbies
OLD FARMERS ALMANAC, THE, Dublin, NH 03444, 3,540,00 annually, $8.50 per word, Almanacs
OPPORTUNITY/INCOME PLUS, 73 Spring St.,Ste 303, New York, NY 10012, 180,000 monthly, $5.60 per word
OUTDOOR LIFE, 380 Madison Ave.,New York, NY 10017, 1,470,000 monthly, $8.40 per word, Outdoor Living & Sports
PC, One Park Ave.,New York, NY 10016, 230,000 bi-weekly, Computers
PC WORLD, PC World Communications, Inc.. 565 Dettaro St.,San Francisco, CA 94107, 538,000 monthly.
PERSONAL SELLING POWER, Gerhard Gschwandtner Associates, 1127 International Parkway, Fredericksburg, VA 22405, 75,000, 8 times a year, Opportunity & Sales
POPULAR CERAMICS, 3639 San Fernando Rd.,Glendale, CA 91204, 43,000 monthly, Crafts & Hobbies
POPULAR MECHANICS, 224 W 57th St.,New York, NY 10019, 1,666,000 monthly, $8.65 per word, Mechanics & Science
POPULAR WOODWORKER, 1300 Galaxy Way, Concord, CA 94520, Bi-monthly, Mechanix & Science
PUBLISHERS WEEKLY, 205 E 42nd St.,New York, NY 10017, 39,000 weekly, Information, Writing & Publishing
RAILROAD MODEL CRAFTSMAN, P.O. Box 700, Fredon-Springdale Rd.,Newton, NJ 07860,, 85,000 monthly, $0.56 per word, Crafts & Hobbies
RIDER, 29901 Agoura Rd., Agoura, CA 91301, 137,000 monthly, $25.00 per line, Motorcycles
ROAD AND TRACK, BOnd Publishing Co., 1499 Monrovia Ave.,Newport Beach, CA 92663, 730,000 monthly, $7.00 per word, Automotive
ROLLING STONE, 745 FIfth Ave.,New York, NY 10151. 940,000, 24 times a year, $15.35 per word, Music
ROTARIAN, THE, 1600 RIdge Ave.,Evanston, IL 60201, 488,000 monthly, $4.20 per word, Clubs-Civic & Fraternal
RUNNER'S WORLD,, 33 E. MIner St.,Emmaus, PA 18099, 300,000 monthly, $6.15 per word, Running
SELLING DIRECT, Communication Channels, Inc.,6255 Barfield Rd.,Atlanta, GA 30328, monthly, Opportunity & Sales
SHOOTING TIMES, P.O. Box 1790,, Peoria, IL 61656, 190,000 monthly, $1.14 per word, Outdoor Living & Sports
SKI, 380 Madison Ave.,New York, NY 10017, 400,000 8 times per year, $5.50 per word, Skiing
SKI AMERICA, P.O. Box 1140, Pittsfield, MA 02201, 350,000 4 times per year, $2.75 per word, Skiing
SKIING, ONe Park Ave.,New York, NY 10016, 437,000 7 times per year, $6.50 per word, Skiing
SMALL PRESS, 520 Riverside Ave.,Westport, CT 06880, 7,500 bi-monthly, Information, Writing & Publishing
SNOWMOBILE, 11812 Wayzata Blvd.,Syute 101, Minnetonka, MN 55343, 400,000 4 times a year, $9.55 per word, Snpwmobiling
SOLIDER OF FORTUNE, P.O. Box 693, Boulder, CO 80306, 200,000 monthly, $2.40 per word, Mens Magazine
SOUTHERN LIVING, 820 Shades Creek Parkway, Birmingham, AL 35209, 2,212,000 monthly, $13.56 per word, Home & Shelter
SOUTHERN OUTDOORS, P.O. Box 17915, Montgomery, AL 36141, 200,000, 9 times per year, $4.50 per word, Outdoor Living & Sports
SPARE TIME, 5810 W Oklahoma Ave.,Milwaukee, WI 53219, 300,000, 9 times per year, $4.50 per word, Opportunity & Sales
SPORTS AFIELD, 250 W 55th St.,New York, NY 10019, 495,000 monthly, $3.65 per word, Outdoor Living & Sports
STAR, THE, 660 White Plains Rd.,Tarrytown, NY 10591, 3,600,000 weekly, $7.45 per word. Tabloids
STEREO REVIEW, 1515 Broadway, New York, NY 10036, 575,000 monthly, $7,10 per word, Music
SUCCESS, P.O. Box 570, Clearwater, FL 34617, 330,000 monthly,, $7.90, Opportunity & Sales
SUCCESSFUL OPPORTUNITIES, 6150 MIssion Gorge Rd.,Ste 225, San Diego, CA 92120,, 200,000 monthly, Opportunity & Sales
TIMELY TIPS, 721 N Williams S St.,Box 68, Paulding, OH 45879, 16,000 monthly, Opportunity & Sales
TOTAL FITNESS, 15115 S 76 East Ave.,Bixby, OK 74008, 128,000 bi-monthly, Health & Fitness
TOWERS CLUB USA, 1027 N 7th St.,Milwaukee, WI 53233, 78,000 monthly, Crafts & Hobbies
TREASURE HUNTERS NEWS, P.O. BOx 448, Fremoent, NE 68025, 25,000 bi-monthly, Mens Magazines
TURF FLASH, 511 Oakland Ave.,Baltimore, MD 21212, 15,000 weekly, Gambling
U.S. PRODUCTS AND OPPORTUNITY, P.O. Box 191, Houston, Pa 15352, Mail Order Advertising Magazine/Tabloids
VEGETARIAN TIMES,, 141 S. Oak Park Ave.,Oak Park, IL 60303, 57,000 monthly, $2.28 per word, Health & Fitness
VENTURE, 521 Fifth Ave.,New York, NY 10175, 310,000 monthly, $7.50 per word, Businesses
VFW MAGAZINE, 9 East 41st St.,New York, NY 10017, 1,770,000 monthly, $7.95 per word, Clubs-Civic & Fraternal
VIDEO, 460 W. 34th St.,New York, NY 10001, 305,000 monthly, $5.00 per word, Communications, Electronics, Video
WEALTH SECRETS, 6150 MIssion Gorge Rd.,Ste 225, San Diego, CA 92120, 150,000 10 x per year, $3.50 per word
WHOLE LIFE TIMES, 18 Shepard St.,Brighton, MA 02135, 30,000 8 times per year, $3.50 per word, New Age Metaphysical
WINNERS, 15115 S 7th Ave.,Bixby, OK 74008, Monthly, $2.50, Opportunity & Sales
WORKBENCH, 4251 Pennsylvania Ave.,Kansas City, MO 64111, 890,000 bi-monthly, $5.90, Mechanix, Science
WRITER, THE,, BOx 892,, Boston, MA 02117, 55,000 monthly, Information, Writing & Publishing
WRITERS DIGEST, 1507 Dana Ave.,Cincinnati, OH 45207, 180,000 monthly, $3.95 per word, Information, Writing & Publishing
YACHTING, CBS Publications, 1515 Broadwayt, New York, NY 10036, 150,000 monthly, $3.30 per word, Boating & Saling
CLASSIFIEDS, 100 East Ohio St.,Chicago, IL 60611, Telephone 312-337-3090
NATIONAL MAIL ORDER CLASSIFIED, P.O. Box 5, Sarsota, FL 34230, Telephone 813-366-3003
The above two companies represent hundreds of publications. You place ads through them at no additional cost. They also offer various combination packages (one ad appearing in several publications). Write to them or call and request free media package.
American Passage Media Corporation, 215 West Harrison, Seattle, WA 98119--206-282-8111 or 800-PASSAGE if you have an offer that you think will appeal to college students or military personnel call American Passage and request their "College Newspaper Directory and Rate Book" and or "The Military Newspaper Directory and Rate Book". Directories are free.
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