1, 5 Or 25, How Many Reasons Do Customers Have To Walk Past Your Restaurant?

Copyright (c) 2011 Baz Rothwell

When you look at the majority restaurants, what do you see? Marketing for restaurants goes beyond simple advertising.

Think about this - are your competitors making more of opportunities out there than you are.

When you have a half hour spare, take a stroll around a busy area that has several restaurants.

Forget that you are a restaurateur and put yourself in the shoes of a customer. Look through the eyes of a diner and imagine that you are looking for somewhere nice to eat. Take some paper with you and jot down notes, in fact make two lists. The first list will be about what you found attractive about each of the places you see. The second list will be about the things that put you off each of the restaurants you saw and what caused you to reject them from your list of choices.

Take a moment to analyze several points regarding the outside area of the restaurants.

Are the windows clean? Is there garbage or dirt on or around the sidewalk outside the restaurant? If there are tables and chairs outside the restaurant, are they clean and inviting?

These things are an effective way of marketing your restaurant, sparkling things attract.

These are the things that may or may not have been noticed by you consciously, but unconsciously they will definitely have been noticed and recorded in your brain. What's more your brain would have received a signal to either investigate further or bypass this establishment.

The point here is that we don't always consciously know why we 'don't fancy eating there' and yet we have formed that opinion from somewhere.

Notice other things like:

Is there an 'A' board outside? If so, does it tell us something worthwhile, interesting or enticing? Will what the 'A' board says draw you into this restaurant? Or are you indifferent to the message? Does this restaurant display a menu/price list outside, that gives passers-by an idea of what to expect? What does the menu say to you, note the layout, design and attractiveness of the menu as well as the contents. Are there placards in the window? Do they entice you to want to try this particular experience? Does the restaurant look appealing? What is the lighting like, the decor and furniture? Are you drawn to it like a magnet or repulsed like a bad smell?

Everything above is relevant to marketing for restaurants.These things and more are all the characteristics of a restaurant that will get your new customers through the door or not.

Now, go back to your restaurant and check it out with new eyes, if you were a passer-by on the lookout for somewhere to eat would you be tempted?

Remember this, if they walk in your door, they have already made a buying decision. This means that the subliminal marketing for your restaurant has worked. It's not like an ordinary store, these are not browsers! For them not to buy now means you have to somehow screw it up!

Now it's up to you to delight or disappoint them with your warmth and your food. Delight them and you could have a quality repeat customer. Disappoint them, they will not come back and they will probably decide to tell 10,000 other potential customers on Social Media platforms, like their Facebook page or their twitter page.

If you want to master the art of reaching out to the passer-by and drawing them through your door, then focus on getting the appearance of your restaurant just right. That way you will be learning the art of marketing your restaurant.

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