How to get your salesletter read
© Copyright 2005 by Keir Smith
If you've ever created your own salesletter then I'm sure you know just how hard it can be to create a rythym or flow to your letter. After all, without this flow, your salesletter will just seem to skip and hop all over the place. Which is the last thing you want right?
But, today I'm going to give you 4 quick solutions for making your salesletters sticky.
Basically what you'll be doing here is creating what is called transitional paragraphs. These are simply paragraphs that help the reader follow the writers thoughts from one subject to another subject.
Now there are hundreds of types of transitional paragraphs that you can successfully use in your salesletter, but I've found 4 in particular that tend to work very well in salesletters.
Want to know what they are?
Of course you would.
They are: 1. Summarizing 2. paragraph hooks 3. shifting the point of view 4. Asking questions
Want to know how to use them in your salesletter?
Well, that's exactly what we're going to discuss in this article right now.
So without further ado, here's how to put those 4 tactics to work for you.
Tactic 1. Summarizing.
To use the summarizing tactic in your salesletter, you'll need to summarize the idea set forth in the preceding paragraph, and then introduce a new point. This tactic is best used when your comparing and contrasting two subjects in your salesletter.
Tactic 2. Using a paragraph hook.
This approach is similar to the summarizing tactic. In this tactic, your salesletter will echo key phrases or concepts from the earlier paragraph before moving in a different direction or introducing a new idea. This repetition "hooks" the reader and brings the reader along to the new point.
Tactic 3. Shifting the point of view.
This tactic is useful when you want to shift from an individual to a collective point of view. For example, when in your salesletter your shifting from "I" (perhaps describing a personal experience)to using "WE" (when referring to a larger group of individuals who have had similar experiences, or to people in general). It's also useful to reverse this process, shifting from a broad discussion to a specific example. Another tip is to use this tactic to change the tone from say, serious to humorous or vice versa.
Tactic 4. Questions.
In your salesletter, you can ask a question, or a series of questions. It's a useful way to move from one subject to another subject with similar issues, or to point out that despite the earlier paragraphs, questions remain that deserve further discussion.
There you go.
4 simple and easy to use tactics that you can begin using today to boost the responses your getting for your salesletter.
I'd also like to mention that there are hundreds of other places where these tactics can be modified and used in other areas of your marketing. Be creative, and begin looking for new ways to put them to use, and also other tactics you can use along with them as well.
About the Author
Keir Smith is the creator of http://www.myemailstrategiesexplained.com Drop by and pick up your FREE e-course and learn 4 little known tactics for getting your emails open and read that you won't find anywhere else online.
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