Pay per Click Fraud – Stop Losing Your Money Any More: Part 1
Pay per click (PPC) advertising is a way of advertising through search engines. An advertiser pays for each click that sends a visitor to the advertiser's web page. The PPC search engine offers top positions among the sponsored search engine listings for the particular keywords or phrases you choose.The idea behind PPC bidding is such that you buy/bid on keywords which are relevant to your product or service. Every time someone clicks through to your website, you pay the amount that you bid for that particular keyword.As pay per click advertisement is one of the most effective methods of advertisement, more and more companies and individuals are using it to promote their products. Parallel to this, PPC fraud is becoming common and a lot of advertisers are losing thousands of dollars due to pay per click fraudulent activities.Studies indicate that almost 20 of click in PPC advertisement are coming from fraudulent activities. What this means is if you are allocating daily budget of $1000 for PPC advertising, almost an average of $ 200 daily, which is $ 6000 per month is lost due to click fraud.So, you must be aware of the problem and take necessary measures to protect your marketing budget.Definitely, you are not going to stop advertising in pay per click search engines, because if done properly pay per click advertisement is one of the fastest and the most effective form of advertisement to bring highly targeted traffic to your website. There fore, the best solution to this problem is to track any fraudulent activities and take appropriate measures to protect your money.What is PPC Click Fraud?Pay-Per-Click fraud is repetitive ad clicking by humans or automated scripts, which is aimed either to drain your marketing budget or generate revenue from the click.PPC fraud is considered as a big threat to the pay per click industry. As a result, major PPC search engines like Google Adwords and yahoo search marketing are taking measures to protect their customer’s money, but they are unable to control the situation.How is Click Fraud Generated? Click fraud is generally aimed either to drain your marketing budget or generate revenue from the click and it is done by your competitors or from adsense publishers.PPC fraud clickers use several ways to accomplish this. The most common once are:1. Automated clicks;2. Hiring people to click on ads;3. Proxy servers;4. Networks.SummaryAs pay per click advertisement could badly affect your pay per click advertisement campaign, it is important to take measures to protect your marketing budget for your pay per click advertisement campaign.
About the Author
Shishay Wubshet is the owner of Pay Per Click Search Engine Promotion Strategy
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