What is Your Commercial Real Estate Comfort Zone?
Everyone in life has a comfort zone. Perhaps there is a favorite restaurant you always enjoy, a television show that you never miss, or an assignment at work that you can perform perfectly with your eyes closed. These events always make you feel confident, comfortable, and you could share with anyone about the event in detail.
This is where you want to be with commercial real estate. The goal is to feel at home and knowledgeable about your specific investment area that you choose to work in. For example, you decide to invest in office and medical buildings. Re-habing, quick turning, and leasing are your specialties. Your long term goal is to know everything about this area of investment. This includes land values, leasing rates, locations of certain properties, events in the city that may affect land and building values, and pretty much everything about it. You need to be the expert and feel comfortable in doing so.
When you are complete with an arsenal of knowledge and constantly updating with the changing market, you are a valuable asset to building your own wealth in commercial real estate. You will exponentially increase your wealth when you are aware of everything occurring in your specific area.
So how should you go about finding your comfort zone?
You can start by setting goals for yourself. Perhaps you are new to commercial real estate and don't know what area of investment you are necessarily interested in. Make it your first goal to investigate various types of commercial real estate, and what entails working with that specific type of property.
I guarantee you will find an area that interests you, especially when there are so many options! That is a true benefit of commercial real estate!
If you have been in real estate awhile, examine the focus of your most valuable knowledge, and you will probably find a trend. You will be surprised about how much you know, and how that can help you focus on an area that can become your true comfort zone.
After you have defined the type of properties you wish to work with, decide on an area in which you wish to begin. I recommend beginning in your own local community and finding out everything there is to know about the real estate there. It is very easy to access information from newspapers. You can easily attend local real estate and city meetings, and you are also more likely to know the streets and locations of many commercial establishments. You will be at a huge advantage and become an expert quickly in your community.
Keep in mind, however, if at anytime you wish to include more types of properties, feel free! It may take an additional amount of research and knowledge on your part, but that will only increase your options to continue building your wealth. Never are you forced to remain with one investment area in commercial real estate. Try out a few, and see what works best for you!
As you will quickly see, finding your comfort zone will allow you to expand your focus into other neighboring cities and increase your opportunities. It will be important to not only know your area, but also surrounding areas that could affect your specific market.
To expand your comfort zone it is important to set realistic and measurable goals for yourself, both in the short and long term. Each goal should have a time period so that you can better evaluate your success and hold yourself accountable to these goals. Goals are absolutely necessary in this business, and each goal should be a part of an actual plan to meet an overall goal or accomplishment that is tied to your personal life.
It is important to have goals that show the impact that this businesses can have on your overall quality of life. Stick to your goals and have a reward system every time you meet a defining benchmark.
I can't express to you enough what a life changing business commercial real estate can be when you seriously invest your time and efforts. Your success is not solely measured in money, but your quality of work and investments, the impact you have on your community, and the esteem and knowledge you build in yourself.
This can be accomplished in setting goals within your comfort zone and constantly learning more to expand your comfort zone to other areas of interest. Soon, commercial real estate will be like picking up your favorite book in your favorite lounge chair, and later telling your friend about the amazing turn of events in chapter five! You will indeed be that comfortable and knowledgeable about your investment area, and, in turn, reap all the amazing rewards that commercial real estate has to offer!
About the Author
Tony Seruga, Yolanda Seruga and Yolanda Bishop of http://www.maverickrei.com specialize in commercial and investment real estate. As of May, 2006, they and their partners are managing over $600 million dollars worth of new projects.
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