The ski chalet explosion
by All Mountain Holidays
Independently owned and run ski chalets are not new. They have been around for many years. Over the last 5 years, however, there has been an increase in relatively inexperienced people selling up in the UK, and moving to the mountains to run catered ski chalet businesses. When independent catered ski chalet operators first appeared on the scene, the owners and hosts tended to be passionate skiers who, after living for many years in a resort, had finally found a way to upgrade their situations from “ski bums” to “legitimate business owners”. They worked hard to develop their businesses built around their love of the mountains, their knowledge of the local area and of course their skiing ability. Given that many of these original “ski chalet pioneers” had cut their teeth working in restaurants and hotels in ski resorts, cuisine was also high on the agenda. Before long, the independent catered chalet holiday became synonymous as a way of staying with hosts who knew the mountains like the back of their hands, could show you the best places to ski, and would serve up top class cuisine after a day on the slopes. Over recent years a dirge of reality TV programs in the UK have focused on alpine businesses and made them look like attractive business propositions. Under closer inspection, it isn’t difficult to see why such a business could look so attractive to an outsider. Anyone can buy a large house and run a B
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