Promotional Items - Choose Winning Promotional Products For Your Wimbledon Marketing Campaign

Every sport has its main events, football has the world cup, cricket has the ashes, and rugby has the six nations, for tennis this event is Wimbledon. As with all these events Promotional Merchandise plays a key part in the promotions and marketing strategy of these sporting events.

Wimbledon is the oldest tennis tournament in the world, and considered by many as the holy grail of all tennis championships. This tournament has been held in Wimbledon since 1877. The competition takes place over 2 weeks from late June to early July.

Wimbledon as with most sports has a very large following; people come from all different backgrounds, nations and walks of life, just to come see these masters of sport at work. There are many things that are associated with tennis, from the sports ware, to the sponsors, even the snacks they eat, Wimbledon particularly is known for its association with strawberries and cream.

The great thing about creating promotional merchandise themed for such an event is that you can use these features to your advantage. With the wide range of promotional products that are available on the market, you can re-brand these for yourself, and use them to support sports events such as Wimbledon.

There are many items of promotional merchandise that can be created for an event such as Wimbledon, one being promotional water bottles. Tennis can be an exhausting sport, and you will regularly see the athletes reach for their branded water bottles. These thirst quenching items are great for hot summer's days, and really will up there with highly usable promotional products.

People love to imitate their sporting icons, from haircuts, to the food they eat and even the clothes they wear. A clothing accessory that is big amongst the tennis players are sweat bands. These items not only look the part, but they are functional at the same time. Many people not only wear sweat bands during sport, but incorporate this into their daily clothing. For these sorts of people, this promotional product would be a great choice.

Then like I mentioned you have the diverse choices, you can take what is great about Wimbledon, and put your own spin on these features through re-branding and re-creating, and then see how they do in this environment. I know this concept does seem risky and goes against all conventional methods, but if done right, can work really well. So if you think Wimbledon, you think Strawberries and cream, obviously it would not be feasible to brand this, but if you put a spin on it, then you could have a great product. For example the promotional confectionary industry is huge, so it would be a great idea to make strawberry and cream flavoured sweets, in the shape of tennis balls, thus incorporating the great features of Wimbledon.

Choosing promotional merchandise can be tricky, but a certain themed event does make this easier, remember you can go down the conventional roots, or try something a little bit different. You don't always have to dive in and commit yourself to these diverse promotional gifts, you can always test the waters first, and if they go down well, then you know what to do in future.

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