The Swiss Swatch Watch

Not all watches are created equal and in the case of the Swiss made Swatch watch these words ring true. The Swiss have long been awed for their expertise in the timekeeping industry. Well they have delivered that same precision and craftsmanship in the form of wristwatches, namely the Swatch watch. In 1982 the Swiss company "Swatch Group Ltd" was founded and is thought by many to be the biggest watchmaker of our time.

The company was formed by the merging of two already great Swiss watch manufacturers, ASUAG and SSIH and is currently located in Biel, Switzerland. Swatch Group makes products in the timekeeping industry, jewellery and of course watches. Swatch was introduced to the market for the first time in March of 1983 and has 24,000 employees worldwide.

The meaning of the word Swatch was a combination of the two words "second" and "watch" and was part of a marketing campaign to re-establish Switzerland as a major player in the worldwide wristwatch market. The plan was to introduce a watch that was both casual while also being fun and functional at the same time. Soon the Swatch watch began to gain popularity and as it did so captured its place in the market challenging Japanese manufacturers such as Seiko. Swatch Group was successful in putting the Swiss back on the map in a big way. Two years after introducing their line of Swatch watches the Swatch group successfully sold more than 3.5 million watches.

To continue to hold their position the Swatch Group began making different styles of watches such as the Pop Swatch. This Swatch could be attached to your shirt or vest and soon became very popular. Artists from all over lent their creativity in helping the company develop unique trendsetting original Swatch backgrounds and bands.

Soon the fad of trendy stylish watches became popular throughout the hip-hop community. Swatch catered to this interest by creating watches with interchangeable faces and bands. The same watch you wore today would have a completely different look tomorrow. The Swatch was no longer just a watch anymore it was a fashion statement that reflected ones individual tastes. Just as you would carefully select your wardrobe for the day the selection of which Swatch style or color was just as important.

Today the Swatch brand has 5 different families of watch brands, Swatch Originals, Swatch Irony, Swatch Skin, The Swatch Beat and Swatch Bijoux.

Swatch currently has over a dozen types of watches to include watches that are designed for diving. There is model known as the Paparazzi that enables the owner to connect to the internet and download music, news, sports etc. There is an upper end of Swatch watches which caters specifically for those who can afford to have nothing but the best. This line of watches have all the great Swiss craftsmanship and are diamond encrusted for those who can afford them.

The Swatch Group is still one of the top watch manufacturers and is the largest in the world. Known primarily for its watch making Swatch is also the main sponsor for the Beach Volleyball World Tour and has designed a Swatch specifically for beach volleyball players. Swatch was also the official timekeeper of the 1996, 2000 and 2004 Summer Olympic Games. By staying on top of growing market trends and maintaining its quality and workmanship Swatch has insured that it will be a main player in the watch making industry for years to come.

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