Allow Your Home To Sell Itself
Does it seem like there are dozens of homes for sale in your neighborhood? Have you wondered how to make your home stand out from the crowd when you need to sell your home, too? I have a suggestion for you in this article, and it might surprise you, but it works. I know it works because I've tried it myself more than once. My suggestion is - advertise and hold an open house yourself. There is nothing stopping you from marketing your home on your own, and if you have listed it with a real estate broker who doesn't like the idea, tell him or her that you didn't sign away your rights to market your home yourself. The primary purpose of the listing agreement is to assure your broker a commission on the sale, regardless of who brings a buyer into the transaction.
The facts are these:
1. You have the right to market your home,
2. You have the motivation to sell your home, and
3. You have more information than anyone else about your home. That makes you the perfect person to host an open house! Your gracious and knowledgeable presence gives a special air to the advertising and to the open house experience itself. I can always tell the difference when I drive around and take a look at homes with Open House signs in the yard. When the owner is holding the open house it's usually a very nice, friendly, inviting visit, and that can really make a difference to a prospective buyer who is seriously interested in the home.
Generally, your agent doesn't sell your home anyway. Your agent shows your home and the home sells itself. Buyers are not really looking for anyone to sell them anything, but they usually know the home they want when they see it. Where your agent earns his or her commission is after a buyer shows up and wants to buy the home. That's when the work of closing a transaction actually begins, when a buyer is interested in making an offer. As soon as it's time for the legal paperwork and all the activities that the paperwork entails, it will cease to be important who found the buyer in the first place. What matters is getting the buyer through all the necessary hoops to close the transaction.
Make your home stand out from the crowd by writing classified ads inviting people to your own open house, then greet them warmly, serve some coffee and cookies, and make sure they write down their names and phone numbers for you at the open house. That's important for follow up. Whenever you sell your home, you are the one who needs to do everything possible to make your home stand out and attract your buyer.
About the Author
For people who need to sell a house fast for cash, Leo Kingston has been offering home owners in the Oklahoma City area a means of quickly selling their home without the need for Realtors or banks. There are no fees or other costs associated with selling homes to 18002sellhomes. http://www.18002sellhomes.com
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