The Most Powerful Lead Generation Tactic Ever
In this article I'm going to explain what's probably the one most effective approach to using the web to produce sales leads.
Think about something it is possible to give to potential customers - who have not heard about your business yet and do not know your brand - totally free information they would really like to get their hands on, for instance a special report (white paper) which blows the cover on myths in your business or perhaps offers them valuable tips.
When you've brainstormed something which contains a high perceived benefit in the mind of your potential customers, develop a single web page that offers that item, in return for visitors names and email addresses (along with details if you want... but be careful not to require too much information at this stage.)
This particular webpage, called a name squeeze page (or even 'lead page' as I would prefer to call them) should not link to any other web page, not even your main company website or homepage.
Also, your business logo should either be really small, or possibly not viewed at all! The reason for the absence of hyperlinks and logos is very simple. The only star of the web page should be the gift you're giving free of charge, in return for your prospective customers information. Never put anything on your squeeze pages that may sidetrack them from that goal.
Website visitors who respond to your special offers and turn up on that web page will observe a form in which they type in their name and email address. After they submit their details they should be immediately added to a contact database using a special online e-mail marketing service.
Once you've completed all the above you can market this web site and start building a database of brand new names and email addresses. Therefore the second step in this particular super-effective web marketing technique is to regularly send out emails to those who enter their information on your squeeze page and sign up for your list.
The information of the email messages you deliver to fresh subscribers must initially provide much more free information and valuable suggestions, perhaps with a subtle sales message towards the end.
After a prospect has been on the email list a week or more, then you can certainly begin to make sales offers. But the key is always to always value the people on your email list! Under no circumstances hammer these people over the head with repeated or badly created sales offers, otherwise you risk becoming branded a spammer and they will make a complaint and unsubscribe in droves.
Respect your list and most people will stay on it longer, get more emails from you, and therefore stand more chance of buying far more from you over a long time.
As easy as it might sound, this approach is definitely the most important approach being employed by some of the largest companies in the Internet Marketing industry. It is also being used by me personally and other U.K. internet marketers to build a enormous list of email clients, and I'm certain you can easily use it as well.
Set up your first lead capture page today, and discover just how many new leads you can generate towards the end of the week!
About the Author
Ed Rivis is a UK based list building expert, Amazon 5-star rated author, and creator of Lead Site Launcher - unique software that automatically generates squeeze pages and complete sales lead generation websites. Go to http://www.LeadSiteLauncher.com for more information and a special report which explains how to get more clients online.
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