UK record labels use their online presence to raise awareness of London House Music
Let’s face it. If you’re an aspiring bedroom House music artist or DJ you can’t rely on that YouTube clip you’ve produced to go viral. Success will probably have to be earned another way. Don’t feel like there’s no outlet for your musical creations though. UK record labels are starting to use their online presence to promote their top performers and get fans in touch with their music. It is just the latest twist in the evolution of the genre.
From its origins in the warehouses of Chicago, House music has gone international. Its edgy sound has been resonating with house heads across the world since the early nineteen-eighties. The genre’s prominent artists and DJs have gained widespread acclaim and have become iconic figures, revered by fans.
It’s perhaps not surprising that London has become one of the cradles of house. The capital has a rich musical history. From The Rolling Stones to Bowie and Amy Winehouse, some of the finest music ever produced has emanated from the city.
Of course, a lot has changed since the emergence of house three decades ago. That handy invention otherwise known as the Internet has become a ubiquitous presence in the music industry. It’s not always the easiest of relationships but the connection does have major benefits, including for London House Music.
Undoubtedly the online world has given artists, promoters and fans new opportunities. The freshest tunes can instantly be uploaded and listened to by a captive audience. In this regard, there’s a pretty effective formula at work.
It goes something like this: house fans like an artist or DJ->they go online and find more of their music-> record label offers exclusive mixes and samples of their artists’ work.
London House Music artists benefitting from labels’ exposure That’s right. UK record labels are busily filling heads with the latest tunes. The men in suits are providing a unique platform for London’s talent. Those at the forefront of the Dance and Electronic scene are bringing the sound of the underground to the masses.
OK, it’s not exactly a novel outlet for finding fame and followers. However, as previously alluded to, the power of the Internet has changed the game. An online presence can provide instant access the freshest tunes from the hottest artists. And some labels have begun to use their web space to actively promote their rising stars and established acts.
Hey, you might succeed by going it alone and creating your own music channel. But you’ll probably stand a better chance with industry backing right from the start.
London House Music artists and DJs are constantly innovating to bring their ardent fans breakthrough sounds. Everyone needs a space to showcase their creative talent though.
With the help of dedicated underground house record labels you could set yourself on the path to becoming a recognised name. A small fan base can quickly multiply when fans are offered the chance to sample your work online.
Who knows? Club-goers across London could be getting down and dirty to your sounds sooner than you think!
About the Author
Vineet Sharma is an online freelance copywriter who has covered a range of subjects relating to the London House Music scene.
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