5 Questions to Guide You in Designing Brochures
Would not it be great if you could simply customize brochure samples and then get great effective designs for brochure printing? Sadly though, this is not the case for competitive brochure printing. While those brochure samples are great guides, simply customizing them to look like your own work is not enough to succeed with them in marketing.
For a better brochure design, you will have to create your own layout that is well suited for your audience and the brochure’s environment. In this article, I will give you five questions that you can ask yourself to get you the right information to create a better brochure design. Just try to answer all of the items in the list below and you should be well on your way to effective color brochure printing.
1. What images turn the heads of my readers? – Images are one of the key important design elements that get readers reading your color brochures. That is why your first question for yourself when it comes to brochure design is, what images turn the heads of my readers? Do they like images of hi-tech gadgets? Do they like to look at images of sexy ladies or handsome men? Will they immediately turn their heads to images of cute animals? Try to determine precisely the kind of images that catch their attention and you will know the best brochure cover images for that perfect brochure samples.
2. What words and phrases are of concern to my readers? – The next question that you should ask is, what words and phrases are of concern to my readers? More specifically, what are the key power words and word themes that readers are looking for when they browse through different printed materials?
Do they respond to words such as “Sale,” ”Discount,” and “Free”? Or do they like words such as “Discover,” “Learn” and “Know”? Knowing the right words that gets people right to reading your color brochures of course helps you design and format the content precisely so that those words are emphasized. The more this is done, the more effective your custom brochures will be.
3. How do my readers carry printed materials? – Next, you should ask how your readers actually carry printed materials. Do they just put them in their pockets? Do they always have business file cases? Do they only carry little hand bags? The manner with which your audiences carry things should shape your brochure design as well, more particularly the brochure size and shape. Make something to big and your readers might just chuck that custom brochure away. SO make sure that you ask and know how your readers carry printed materials.
4. What do my readers expect from a color brochure? – Of course, you should also ask about your reader’s expectations on a typical color brochure. Do they like brochures that are simple to read? Or do they like brochures with detailed information? Do they like brochures with more images? Or do they like brochures that have lots of different text sections? Knowing what the readers expect, helps you customize your layout so that they can easily accept your brochures and read it.
5. What colors stand out in my brochure distribution locations? – Lastly, you should ask what exact colors will stand out in your brochure distribution locations. This is important because making your brochures more visible in its deployment environment helps it catch more readers. So try to do an ocular of your possible deployment locations and discover what colors you will need for your brochures to stand out.
Great! Now try to ask yourself all these questions as you design your custom brochures. All the answers from these should point you in the right direction in brochure design.
About the Author
Brad Kartel is a marketing executive whose passion is helping business owners build their campaign through brochure printing. Get your brochure samples to have ideas in creating brochures.
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