Green Packaging Can Boost Sales and Save the Planet
Green Packaging Can Boost Sales and Save the Planet
Businesses are always looking for a way to gain an edge over the competition. Some companies are discovering that "Going Green" can give their image and bottom line a boost.
Los Angeles, CA – Regardless to whether or not you believe that Global Warming is true or a hoax, the fact remains that modern society creates millions of tons of trash and there is only so many places we can put it. Product packaging has gone from the simple paper carton to complex plastic designs that have multiple functions and beautiful exteriors. The biggest problem with plastic over paper is the time it takes to break down. Styrofoam and plastic rings used to keep cans together have been known to stick around for decades with little evidence of significant discomposure. When swept into the oceans from sewers or off the side of boats they show up tangled around water fowl, fish and dolphins. Currently scientists are tracking a massive floating island of garbage that has been circling the globe with no sign of breaking down or dissipation.
Packaging manufacturers have been investigating biodegradable materials for years as a way to help solve the problem. Aside from creating packaging that is good for the environment, it's actually good for business since these containers will break down quicker causing a need for fresh ones making the consumer cycle more complete and profitable. Although "green" packaging has shown to be a public pleasing item, only a few major corporations have whole heartily accepted or required that these environmentally friendly packages be used.
Wal-Greens had dictated that their product suppliers start using biodegradable containers from specially formulated glass jars to quickly decomposing Mylar film packages. Some of the newest sustainable materials used in cosmetic packaging and other products, have replaced synthetic polymers with a dairy-based film which actually uses proteins derived from casein and whey, by products of cultured milk. Benefits of using this kind of material for the basis of the package provides for a greater oxygen barrier, which helps to keep products fresher, longer while also alleviating a waste problem because it is biodegradable, making it very earth friendly.
As an added advantage to using green technology for creating product packaging, market departments love to be able to state to planet conscious consumers that their products are good for the environment. Often a company will seek out the endorsement of eco-friendly organizations that award them with a seal of approval. Studies have shown this kind of green identification has proven to boost sales from concerned buyers who, when faced with a choice between brands, will go with the "greener" product a large majority of the time. Many consumers have said that even when the price for an eco-approved item is slightly higher than one that does not reflect use a green container; they will still buy the higher priced item because they feel they are helping the environment and the future of their children
Recycling once thought of as a practice for hippies and tree-huggers, has now been embraced by the main stream making the sight of recycling trash cans a common sight in shops and around neighborhoods. Waste management companies make regular pick ups now for normal trash and another one for recycled items. Kiosks that allow consumers to bring empty plastic bottles, cans, paper and other biodegradable and recyclable products have sprung up in shopping malls all around the country. The popular sites have proven to be a great way for people to rid themselves of their reusable trash while making a little money on the side.
For companies seeking to find packaging manufacturers that can produce green containers and other cosmetic packaging, visit The Best Cosmetic Packaging Companies in the industry website at www.bestcosmeticpackagingcompanies.com.
About the Author
Tell others about
this page:
Comments? Questions? Email Here