MAC Cosmetics Overview and Client Focus

by L. Jackson

MAC Cosmetics Inc was officially created in 1985 and originated in Ontario, Canada. MAC Cosmetics has now grown to become one of the most popular and influential cosmetics companies in the world. When it comes to contemporary cosmetics, MAC is very likely the most sought after cosmetics line. Within the MAC Cosmetics line are some of the most desired products on the market. MAC also provides their customers with a client-focused philosophy which contributes to growing number of clients who adore MAC products. Colour palettes have been developed by MAC Cosmetics for every possible shade, tone and type of skin. Well over 160 shades of lipstick and 150 shades of eye shadow have been created to date with numerous finishes. In addition, MAC consistently releases fresh, new, limited edition collections. MAC’s newly developed skincare line also meets the needs of diverse skin types. MAC also focuses on offering products to cater to the innovation and creative needs of professional makeup-artists and imaginative customers. MAC doesn’t use advertising to drive their sales. They don’t want to talk people into buying their cosmetics. Instead, most of their sales are promoted by word of mouth and continued loyalty of current clients. The brand is sold in over 50 countries around the world. Makeup artists and sales people are hired based on artistic talent. MAC Makeup Artists are an integral part of the MAC philosophy. MAC’s founder, Frank Toskan, said, “I don’t have the luxury of communicating with my clients, so therefore my salespeople are the link between my philosophy and their customers.” The company doesn’t train their employees to pressure the customer into a purchase. Instead, they are encouraged to act as a resource and artistic consultant for the client. The client focused philosophy at MAC has proven to contribute largely to the success of MAC Cosmetics in both client and employee loyalty. MAC Cosmetics retail staff turnover is around only 7 as a result of the high demand for employment.Here are some things to keep in mind when purchasing MAC makeup:•MAC has a special recycling program to encourage customers and clients to bring in their used makeup containers for recycling. This “Back to MAC” program allows customers to bring in 6 containers to any MAC Store or MAC Counter. In exchange, the customer receives one free MAC Lipstick of their choice. •MAC Gift cards are redeemable only at actual MAC stores. If you want a gift card that is redeemable at a MAC Counter, you should just get a gift card to the department store where the MAC Counter is located. •MAC Cosmetics offers the MAC Pro and MAC Pro Student programs to provide support to Makeup Artists and Makeup Artists in training. Certified Makeup Artists are eligible to apply. If selected to become a member, Artists enjoy the benefits of special MAC previews, makeup master classes, product discounts, and special events. MAC Cosmetics continues to be client focused and to offer their customers more than other cosmetics companies with overall client service as well as superior products and selection. As a result, MAC’s popularity is continuing to grow, and clients are continuing to rave about their products.

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