Real Estate Investors: Using the Internet to Spread the Word to Private Lenders

The Internet is a fantastic way to spread the word about your real estate services, however you must have some knowledge of Internet marketing and a good sense of proper "netiquette" or else you can get yourself into trouble.

You can spread the word through social networking sites like Twitter or Facebook. However, I strongly urge you to simply offer to provide educational information and do NOT make an offer to borrow money through Internet sources. Advertising directly through the Internet will attract attention from your state SEC department and I assure you that this is not the attention you want to attract.

Strategies for Spreading the Word

Here are some effective strategies for spreading the word on the Internet about your real estate services:

Social Media: You can spread the word about your real estate services by signing up for an account on social media sites such as Facebook and Twitter. Start by offering free advice on real estate investing and this will help you form your own group and begin to build members.

Once you have an audience then you can casually talk about your company and the services you provide and network with potential clients that will be interested in investing in your real estate deal.

Set up a Blog: Blogging allows you to market yourself as often as you wish because it is considered your own publication. If you choose this method to market your real estate services, be sure to strike a good balance between offering quality advice and resources and marketing your services. Remember not to use the blog to make offers to private lenders.

You can set up a blog for free by logging onto Google, creating an account and then clicking on "Blogger" from your account dashboard. Additionally, the blog also supports RSS news feeds that you can use to notify your audience by email with recent updates you have created in your blog.

Establish a Website: Establishing a website to display your products and services is very important. Especially if you are going to be using some of the strategies discussed above, because people online will always ask you for your website URL. Your website URL is essentially your business card for the Internet.

Pay-Per-Click Advertising: Setting up a pay-per-click advertising campaign is a great way to immediately receive highly targeted traffic to your website who will be interested in your real estate products and services. This is because a pay-per-click campaign allows you to research your market before you advertise. You only pay for the traffic you receive to your website, unlike advertising in a newspaper publication that targets a general audience.

This is a very cost effective way of spreading the word about your services and best of all, the traffic is targeted. You can access pay-per-click through the Google account described above.

Create a Podcast: Create an educational series on real estate investment in the form of a podcast that reinforces your expertise in your field. You can also create podcasts that feature any new products and services that you have recently added to your business. Offer your series for free or inquire about featuring it in the Apple iTunes store.

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