Tried and Solid Attraction Marketing Strategies

In a previous post I used a metaphor about dating to explain exactly how a business or online marketer can easily date their clients and leads to create a mutually valuable relationship that could last for a life-time. It laid a foundation for a conversation about attraction marketing strategies, which will be the key focus of this post.

Before you begin having an anxiety attack because you sense you're about to learn some nuclear-physics kind of principle, attraction marketing is not in any way a complicated, abstruse concept. It's rather simple in fact-- although it's by no means obvious!

What it means is to create an alluring attraction to your leads and consumers by being useful to them because of your know-how. It implies providing this knowledge first and fore-most and never ever having to really pitch your services or items due to the fact that the consumer sees the value that you have to offer and they buy into it by themselves. You deliver this value in the whole of your dating duration and beyond-- from the first time they click through to your website, or accept to go on that very first date with you by opting-in to your list. To the point where they start to develop trust and are ready to buy from you to the moment where they are now ready to marry you and carry out the relationship for life. It implies understanding that in today's world filled with trash details and mess, developing value is a competitive advantage. That is engaging in attraction marketing strategies in a nutshell.

The dating and attraction strategies work. They can indeed change complete strangers into good friends and buddies into life-time consumers. However, as we saw in that previous post, one question was left unanswered: Exactly how do your prospects click through to your website in the first place?-- how do you get them to see your landing page and agree to opt-in and go on a date with you where they can get even more value from you?

There isn't really a single answer to these questions, of course; but one dependable and effective answer would be article marketing. This is a type of content marketing in which you write short posts related to your industry and company. These articles are then dispersed for publication in varied e-zines and online article directory sites.

Article marketing is not marketing or a news release. It's real, fascinating material that delivers informational or entertainment value, allowing you to produce the sort of attraction that get individuals to wish to know more about you and your business. In these posts you can have links to your landing page (s) where your reader can easily click through.

So, article marketing and attraction marketing complement each other. They are not push marketing, rather they are a pull technique - a method that permits individuals to find you and start to fall for you and what you have to share, rather than you crashing their party!

When done right-- in a way that creates attraction-- there are lots of benefits to be stemmed from article marketing as a technique to drive traffic to your web pages. Here are some of them:

Inexpensive, if not free, way to scale: Many of the directories and e-zines are free to use; and even for those that charge some fee to circulate your content, the expense is surprisingly low. This implies that you can easily scale your business at really low costs.

Pre-sell and authority: Due to the fact that you'll be providing appropriate and valuable info to your readers, they will be arriving at your web pages already pre-sold at the action you want them to take once they get there. However, that's not the only benefit with this. By writing a couple of essential pieces of literature in your industry, it will position you as an expert and voice of authority in your industry-- an attractive voice to be trusted.

Optimal signal to noise ratio: The signal to noise ratio is a concept in engineering and science which has intriguing implications in marketing, too. It is a measure that compares the level of a desired signal to the level of background noise or, in marketing terms, a measure of the relationship between the stuff you want to hear and the stuff you don't. A whisper in a quiet room is all you require while, on the other hand, it's pretty much impossible to have a chat (at any volume) in a nightclub! While Twitter, as an example, is popular, it has a bad ratio, with click-through rates on tweets getting closer and closer to zero each day. Article marketing could allow you a much quieter area to speak your story in long form and in your very own words in a way that gets the signal through, resulting in high click-throughs to your internet site.

Searchable: Yet another excellent perk with this method of marketing is that these articles are indexed in the search engines and can quickly rank highly for certain keyword phrases. I don't know about you, but I 'd rather approach a female who has actually already considered me one or two times, instead of one who hasn't shown any indications whatsoever of being interested in anything about me-- it tells me that I have a much greater opportunity of getting her phone number and going on a date with her! Therefore, this can be a good source of hot traffic to your posts.

Works for New Leads and List Members: Finally, the content you develop can be extremely effective not only for generating new leads as they go to your landing webpage (s), but it could additionally be utilized to refer pre-existing members of your list too. Talk about eliminating two birds with 1 stone!

Well, there's attraction marketing strategies 101 for you! It's time to go get some dates now. Keep in mind: always remain attractive by being useful and the sales should be inevitable.

Comments? Questions? Email Here

© HowtoAdvice.com

How to Advice .com