MH/SA: Beat the Private Practice Holiday Blues Trap
It is typical for many businesses to experience a slowdown during the holiday season. Thankfully it is usually followed by an immediate surge. Those who are on the ball take the slow season of November and December to plan ahead for January, and will likely see the results of their efforts pay off well into the second quarter. Here are some easy tactics to get positioned to profit from the predictable "January Rush".
Google yourself! What appears when you type in your own name? You should, at the very least, have your website, linked in profile and any press releases or syndicated articles at the beginning of your search results. If your don't have results like this, now is the best time to remedy it.
First, your web presence should be optimized towards specific keywords. What do consumers type in to find you? Is the first page of your website full of these words so that Google will put your site at the beginning of their search results? You should consider re-writing your website if you aren't SEO friendly.
People do business with those they know and trust; social media is the perfect venue to promote relationship selling. YouTube videos provide tremendous exposure on a medium that is increasingly used as a search engine for services. In addition, it is a medium that gives the "personal touch" and helps consumers have a better comfort level. It is also a major component of the overall SEO strategy.
Is your linked in profile complete? If not, now is the time to perfect it.
Do you have a video on YouTube? Put it on the list.
When you publish a press release through various online outlets, the information is displayed where your target market works and plays. The potential consumers are made aware any topic of interest that is pertinent. The purpose of the release is to generate attention and to entice readers to want to know more. In addition, publishing the press release on social media will generate followers and give SEO (Search Engine Optimization) benefits.
Do you have a captivating press release ready for mid-December?
The same holds true for syndicated article marketing, but on a larger scale. In addition, articles may be distributed to a wider number of outlets, and by varying the content, the articles reach far and wide. Articles help establish branding, expertise and overall authority in your field or industry.
In order for your article to be read and given credence, you must give quality information that's accurate and insightful. No matter what your topic, quality and accuracy should be your main concern. You have to keep the reader interested or they will click away and look elsewhere for the information they want.
When did you last publish an article?
The delusion of a "slow season" is just that. Capitalize on the perceived "downtime" and invest in the best success for your business in the first quarter. Done properly, you will no longer have a "slow season".
About the Author
WetCatWebs is the premier SEO website designer and host for the major substance abuse organizations in Georgia, including the Georgia Council, the Georgia School of Addiction Studies, ADACBGA, ICPDGA, and Addiction Solutions. With strong referrals, we understand MH/SA and have several legislative, certification and private ties to substance abuse advocacy. Find out more about how to generate referrals at => http://www.wetcatwebs.com
Tell others about
this page:
Comments? Questions? Email Here