What Online Shoppers Want
An excellent web design is not the only component that will spell success for your Internet business. You also have to find out what web shoppers really look out for in a retail website or what makes them stay. As a newbie in eCommerce, it will take time before you will be able to have full understanding of the industry; hence, you will require the expertise of a web design company in Arizona if you will like to start things right.
A mobile-friendly site
Based on the 2012 Holiday Shopper Study of Motorola Solutions, Inc., 64% of shoppers between the ages of 18 and 34, as well as 52% of buyers between the ages of 35 and 49 use their smartphones to do activities related to shopping. In the same way, Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update discloses that as 2013 ends, the quantity of mobile devices will be more than the number of people on earth. These facts only show that web shoppers will want to search through a mobile-optimized website to make it less difficult for them to search for products and services and make a price comparison.
Live customer support
Buyers shopping online do not want to stop their use of smartphone or any device only to make a call to a customer service representative. They will appreciate live customer service that can be accessed right through the website. In this way, they can ask their questions quickly and easily and they can get instant reply. The web design company in Arizona that you will hire will help you a lot in this.
More control in the checkout and delivery procedures
Customers commit slipups or change their mind and it is but natural; hence, the checkout process should let them get rid of some items from their shopping carts through a simple method and not by re-doing everything from the start. This disappoints them a lot. Similarly, online shoppers get attracted to free shipping but want more control with regards to delivery dates (time and day) so they can be certain they are or someone is at home when the items arrive. They also want that they be given the choice to receive the products in-store in case they like it that way.
Easy-to-follow checkout interface
Remember that at this stage, people are making a purchase and not searching for things to buy. Make sure that the checkout interface is very simple. Include elements that should be seen at this point. Don't try to put in some things that will only distract them for their purchase activity and worse, get them annoyed. Never market top products, last offers and others.
Technology changes the way people shop today. More than the ability to buy products on the web, they now become wise shoppers as they make educated buying decisions. It is for this reason that their demands should not be overlooked. Retail websites should be able to offer them what they need so the potential for visitors to be converted to buyers is very high. A web design company in Arizona can get you in the right path.
About the Author
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