Cold Calling Does Not Work:Find Out Why
Anybody who is responsible for generating their own leads are very familiar with cold calling because it is their main source of finding new prospects. Cold calling has a low success rate, You can possibly find the rare prospect who has the desire to buy what you are selling but more than likely it is on their time table and not yours which takes all of the control away from you.
What are some of the reasons managers make their sales reps waste their time on cold calling? Let's take a look:
*The only revenue a company is spending is your salary.
* They feel that most sales executives are not going to be at their company for the long term and they know that investing in a marketing campaign will dip into their profit margins and do not really care how effective it is.
* They do not have to invest in a lot of training for the rep because anybody with knowledge of the product can sit down and write a script whether it is effective or not.
Typically what happens is that the account rep will get bored or burned out and take another opportunity. Many companies thank this is the norm so training the rep to find better more effective ways of marketing will be passed along on to other companies.
Cold calling is an old school tactic that may have worked in the past but with the advent of the internet most people will look for themselves to find a product. Everybody gets pounded with a relentless array of marketing and they have become desensitized to anybody who can have a real impact on their business.
The best case scenario is for the rep or small business owner is to have a means of staying in front of the prospect until they get to the point in which they have a real need for your product.
There are many ways to find new leads without cold calling you just have to be creative. Becoming a recognized expert in your field will make prospects come to you and make it easier to sell. Move away form cold calling today and start selling more, bottom line.
About the Author
Tell others about
this page:
Comments? Questions? Email Here