What Social Profiles Can Do For Your Business


by Jon Harwokey

Using social networking when making connections to co-workers and clients helps to improve and enhance collaborations like never before. With social networking, you have simple interfaces to put all the great ideas together which will encourage participation and collaboration. Building and maintaining the social profiles of each user is just one part of the social networking process.

Social profiles are just like profiles on Facebook or MySpace. Using business social network profiles allow you to decrease the "get to know you" aspect, save a lot of time and let your co-workers and employees within an organization familiarize themselves with everyone. Social networking lets users create a personal brand by giving them the ability to highlight unique contributions and pointing out expertise, strengths and skills learned over the years. They can also add personality to their profile by being able to include personal interests. You can still build an organizational profile even as the users are able to express interests, build a tag cloud and upload a picture or avatar to describe themselves.

Having the personal information such as interests and skills as well as past projects listed means team leaders and managers can group people into communities with common traits. It will make it easy to put together special projects with specific team members. You will be able to simplify the proces of putting together a team within minutes, instead of the days it used to take, by setting filters with specific skills and traits.

One big part of the social profile is the interface others see and work with. To have leaders and users work together in a manner that is not only transparent, but benefits everyone, there are guidelines and standards that are enforceable and are behind the scenes. This transparency reduces the amount of friction that's always a part of the participation and collaboration processes, being able to filter groups with commonalities like experience, skills and interests enables team leaders to build tight, motivated teams. This makes for smoother collaboration and also puts users together in well balanced teams and communities.

Corporate social networking sites that are used and maintained well with social metrics and analytics become a great tool for the organization. The entire organization will run more efficiently and effectively by allowing for easier collaborations with a good flow of communication. The return on the investment in terms of dollars and added benefits makes for a great bottom line.

About the Author

With technology ever evolving, one way to enhance your business is by having social profiles for your employees. Jon Harwokey, a software developer, knows that using corporate social networking is the best way to keep employees in the loop. Visit http://www.newsgator.com/products/social-sites-for-sharepoint-2010/social-profile.aspx for more information.

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