Business reputation in marketing

Creating your business reputation

Your businesss reputation is the most potent aspect regarding the long term success of your marketing efforts. Your reputation is recreated every day with each customer who encounters your business. However, you dont have just one business reputation, but many reputations which are created in the minds of customers with whom you interact in the execution of your business activities. You must realize that it is vital to comprehend that you have a reputation among people who have had no contact with you but know of you from others.

There is a famous song by Joan Jett from days past called Bad Reputation. Joan was a popular rocker of her day, but she also had a skill for marketing. She made herself as the bad girl of rock, and the song Bad Reputation was a great success. In the ever rebellious world of alternative rock, a woman reveling in her bad reputation was a hot commodity. She probably fibbed a little when she sang I dont give a damn about my bad reputation as she likely cared much about her bad reputation, it made her marketable! She harnessed that reputation to achieve lasting fame.

Unfortunately for most of us, a poor reputation does not prove to be a useful marketing goal to develop our business. The few contradictions to this rule other than musicians might be trial lawyers, repo men, or bail bondsmen who make it a point to be recognized for their aggressiveness and sometimes abrasive personalities. For the rest of us it just doesnt work that way.

You must understand that everything you do, and everything your workers do, in relation to your business adds to your reputation. No Mulligans exist in business. You can attempt to make things right that might have contributed negatively to your business reputation. Really, repairing problems appropriately can prove to be the silver lining. However, you can never undo the memories of the events that caused someone to think negatively about your business.

Every encounter with people in your business has one of three results in relation to your reputation. Of these results, there are two that are not good, the other one is wonderful!

The first one is an experience you have with a customer, or potential customer, in which you dont embarrass your business or company, but you also dont do anything to stand out from competitors. This may not be the worst outcome, but it comes close. At best, youve managed to be listed as normal in the customers opinion. The customer will probably forget you, but if they do remember theyll consider you as someone who was average last time.

Ending number two occurs when you, or your employee, has screwed up something badly enough to insure the patron will probably never forgive you. This is the worst case scenario for your business. Along with chasing away a patron, you have made certain you have also lost anyone who happens to talk with that person about your business. There is no way to calculate the full damage that will occur. If you as a business owner have knowingly permitted this to occur, then you deserve the evil to come. However, many times the business owner knows nothing of what has occurred if the problem occurred with one of their employees, or not during their own interactions with the customer. You shouldnt think that disgruntled people will announce what occurred. Often they simply never return and there is no opportunity to make it right. If you learn of the problem, but neglect to fix it, then again you have earned the poor reputation it makes. However, if you take the initiative to go to every length to right the issue, you will have used a wonderful chance in business to prove to a patron that you think highly of their loyalty and will always do your best to show interest.

Ending number three is sought by every savvy business owner in all interactions they have with customers. Your goal is make the customers, and potential customers, believe that not only do you provide first rate products or services, but that you care deeply about how goods or services meet a need of the customer. It all focuses on building a lasting relationship with your clients so that they know you will always focus on filling their needs. When you achieve this goal you are sure youve formed a loyal customer whos value dwarfs any purchase they may make today.

Helping you discover how to gain such loyal customers is the focus of our business. Hopefully if you possess a strong desire to hear the tricks of developing your business based upon our tactics you will give thought to employing our services.

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