Ad Tips
ADVERTISING TIPS FOR THE FOR SALE BY OWNER
by
Wee Dilts
Have to write an ad for your for sale by owner property and you’re not sure what to say? We know how you feel. We’ve felt that way many times and what we’ve found are a dozen tips to help you breeze through the ad writing dilemma.
1. Your Target Market is buyers; both buyers who are represented by an agent and those with no representation. You want to target buyers everywhere. What appeals to buyers is location, price and terms. Nationalforsalebyownerlistings.com gives you nationwide exposure to reach the greatest number of buyers.
2. Headline your ad. You want to grab the buyers attention. Select the best feature or benefit your property has to offer. Use that as your headline. Is your property beachfront, priced under appraisal, will you carry paper or is it zoned for horses? Select the best feature/benefit for your headline, limit the headline to eight words or less.
3. If you want a call, don’t tell it all. You want to give buyers just enough information to grab and hold their attention. Remember your ad is a teaser not the whole movie. If you tell them everything in a long ad they will lose interest and there will be no reason for the buyer to call you.
4. Choose four or five features that attracted you to the property and four or five benefits for the buyer. List features/benefits in short compact sentences.
5. Create desire by using the feature/benefit list. Avoid trite phrasing and long descriptive dialogue. Crisp clear sentences are the best
6. A photo is truly worth a thousand words. Use as many photos as you ad buy will allow.
7. You want to attract the buyer (headline) then hold their interest and stimulate desire (feature/benefit list in short concise language with photos). Lastly, call for buyers to take action.
8. Use action phrases such as limited time, quick closing, don’t miss this opportunity and the old stand by, call today. You need to push buyers to take action.
9. Get the most exposure for your advertising money. Internet space is cheaper than classified advertising and has real potential to reach several hundred times the number of buyers your hard copy ad would reach.
10. Give buyers as many ways to contact you as possible. Phone, cell phone, email, fax to name a few. Be available and respond quickly to inquiries. 11. Always include in your ad asking price, number of bedrooms and baths, garage spaces and lot or acreage size.
12. Summary points; your ad should say to the buyer:
Here’s what it is.
Here’s what it can do for you.
Here’s the action you need to take.
EXAMPLE:
National for sale by owner listings ads offer you exposure to thousands of buyers.
Your ad on this site will help you sell faster.
Take advantage today of our limited offers.
About the Author
AUTHOR INFORMATION
Wee Dilts is a native of Colorado, a former teacher, guidance counselor, psychologist, a student of the spiritual life, metaphysics, psychology and ethology.
Her hobbies include travel, photography, drawing and free lance writing. As a young woman she was an accomplished rodeo barrel racer.
Wee spent many years touring the southwest, often driving on old highway 66. Her interest was peaked about the disappearance of the Anasazi. She has completed a fantasy/science fiction novel, Return of the Anasazi.
Her fascination with science fiction and observations of the perverted political system led to the writing of a satire/ fantasy/science fiction novel, Who Bought Joe Willie the Presidency? A sequel, Madame President.
She has been a real estate broker for many years, specializing in assisting the for sale by owner. She created FSBO franchises in the early eighties. Presently she owns her own real estate company in Colorado. She has written a book called How to Real Estate by Owner. Her article, My Friends Grief, was recently published in Exclusively for Women magazine.
Contact at fsbofriend@msn.com
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