The Growing Years of a Red Bee
Who is Jollibee? For the older generation of filipinos, Jollibee is just the name of their mascot, a large red bee in a blazer, shirt and chef's hat. But for the Filipino children, Jollibee has become a friend, brother, parent, and a guardian that brings them joy, happiness, and excitement with every visit they took on any Jollibee branch across the globe.
Jollibee has been considered as the largest fast-food restaurant not only in the Philippines, but all over the world, competing with other major fast-food restaurants such as McDonald's, Wendy's, and Burger King.
A report made on September, 2008, stated that Jollibee now holds 1,490 stores all over the country namely Jollibee, Chowking, Greenwich Pizza, Red Ribbon Bakery, Délifrance, and more recently Manong Pepe's. According to its Jollibee Philippine website, Jollibee has a total of 228 stores overseas.
But have you ever thought of how Jollibee begun? Where did the success of Jollibee came from? The history of Jollibee started when Tony Tan Caktiong and his family opened a Magnolia Ice Cream parlor from Bankerohan, Davao City to Cubao in 1975 with Jolibee as the original name.
Sometime in 1978, Caktiong and his brothers and sisters, being partners, engaged the services of a management consultant in the person of Manuel C. Lumba. Consultant Lumba shifted the business focus from ice cream to hamburgers, after his studies showed that a much larger market was waiting to be exploited. Visit a Jollibee Philippine website for more information about their food products.
Lumba became Caktiong's first business and management mentor. Lumba next re-formed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee, but changed the "y" to an "i". The Jollibee mascot was conceptualized by Lumba inspired by local and foreign children's books.
Lumba next created the product name "Yumburger" as well as the name "Chickenjoy". He had the company incorporated in order to benefit from incorporation and leased a house on Main St. in Cubao, Quezon City as the first headquarters.
Lumba also formulated a long-term marketing strategy, listing up a number of consumer promotions and traffic building schemes. Caktiong stressed that developing internal strengths was critical. The stores were re-designed, the service transformed into a full self-service, fast-food operation with drive thrus.
Not long after, Caktiong and Lumba went on an observation tour in the United States, attended food service and equipment conventions. Caktiong placed Lumba in charge of franchise development. Learn more about Jollibee by visiting their Jollibee Philippine website.
Today, Jollibee is still among the top corporations in the Philippines that helped propagate the excellence of filipino Ingenuity in terms of business and in giving joy and excitement for every filipino child that enters their establishment.
About the Author
Christine Layug writes articles for Philippine Online Shopping Site, Express Regalo - http://www.expressregalo.com.
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