Selling your own fragrance brand

Selling your own fragrance is complex, rewarding and profitable. Complex because there are so many items to be considered bottles, labels, packaging, shipping, size and price. Rewarding because there is nothing quite like the buzz of seeing your product in a quality store being bought by a customer. Profitable because if your program is successful you can expect to sell a large number of bottles depending on the way or ways you have chosen to market your perfume.

Perhaps the most important consideration you will have to undertake is" How you are going to SELL your fragrance?" Much depends on your situation. Do you have your own store for instance? Will you sell to other stores, speciality retailers and perhaps department stores. Have you considered mail order nationally and locally? What about the Internet? What about advertising and which media to use? Some specialised magazines are very well placed to sell their fragrances their advertising space costs them nothing!

If you are getting your supplies from a quality company try to find out who is buying from them If you want a quality product to carry your name then find out who supplies your chosen vendor. fragrance for you based in the UK specialise in supplying top quality fragrance from a top quality perfume house who supply the compounds and the basic oils which will make up your fragrance. There are many other companies all over the world selling fragrances of varying quality under their own brand names which although there may be a price advantage if not a quality advantage, very few will supply your own branded product in reasonable initial start up quantities at a reasonable cost to you. It is important that you set your standards to match the market you intend to address in terms of quality and the perfume concentration for instance, Eau de Parfum or the slightly Cheaper and less concentrated Eau de Toilette. It is important to set our brand apart from the thousands of knock off "smell alikes" on the market and to ensure your offering has a quality appeal and positioning.

Set up, Quality, Size, and Price points. Just as a for instance and very approximately: Assume that you believe you can sell a 2fl oz bottle of Eau de perfume at a retail price of $50.00 US. Divide that figure by two, that is the retailers mark up, $25.00 for buying from you in substantial quantity. The other $25.00 is to cover your profit another marketing cost of 25% each and the last 50% for the bottled perfume the labels and the packaging and shipping charges all for $12.50.! The price quantity equation is the key to the whole exercise, order too few bottles say 100 or below and the price goes up alarmingly as all the front end costs are loaded on fewer bottles. It makes sense to order at least 200 bottles to stay inside the figures above.

Very large sums of money are spent on packaging and marketing and are quite outside the scope of this article. A major French perfume houses spends tens of millions of dollars on promoting and marketing their brand and although that can be justified for the major brand names, for those who are just starting out a more focussed approach on say eco friendly packaging could be the answer. To that extent all the bottles used by fragrance for you are all refillable and the packaging a clear poly box fills the eco friendly image very well a point which is well worth taking up from your chosen supplier.

Once you have read this article and have decided that you would like to go further into the development of your own fragrance for sale then, a search on the Internet will provide information on those firms who are able to help you with your private label. Often a simple Email to the right company will produce the needed contact and information to find the right formula to market your fragrance for you to fulfil your ambition.

Almost every Celeb has developed their own fragrance but the computer program has produced many designs which are, as yet unbranded and unnamed opening the door of opportunity to the creative thinking entrepreneur to offer their own brand to the public.

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