Give Up Your Cold Calling Scripts For Call Guides
Copyright (c) 2012 savvycontent.com
Cold calling scripts have been used around by lots of telemarketers. However, despite the large number of people using them, still the scripts didn't take them to the top of the sales industry. Most of the sales people end up with a conclusion that Cold calling scripts don't work!
There are lots of reasons why cold calling scripts don't work. However, topping the list are the ideas that calling scripts make the sales person sound like a robot and they take away the personality of the sales person. Let us not forget that the goods, merchandise or service that sales companies offer are almost the same. The price, the coverage, the warranty, all of these are almost similar. The sales person will only get an edge against the other sales agents if he/ she shows knowledge of the product or service he or she promoting and his or her personality exudes honesty.
If you would be using cold calling scripts, you would sound phony, which would perhaps give the buyer a wrong signal. Other than that, the buyers can determine if you are true to what you said if you will show them that you know the product or service you are selling like you know your own self.
With all that said, what should the sales person use to help them sell their products or service then? Other than cold calling scripts, the sales people could also use call guides, which are known to be effective than cold calling scripts.
How do cold calling scripts differ from call guides?
Cold Calling Scripts are premade lines that a salesperson use when cold calling some prospects. Whatever the sales rep has to say about the product will be from the scripts. In other words, they represent all the lines that a sales rep will have to say.
On the other hand, call guides are simply guides that outline the points that a sales rep has to say. They help structure the call, yet allowing the sales agent to choose his or her own words throughout or most of the call. A knowledgeable sales rep can listen to the comments of the prospects and respond to them, but he/she does not forget to incorporate all the elements outlined in the call guide.
Because call guides outline the essential points, the sales rep can easily give feedback to the buyer without forgetting the main points of the products or service.
In a nutshell, it is a fact that a call will only be successful if it is planned well and organized, and this is where both cold calling scripts and call guides matter. However, between the two, the call guides are more effective. Thus, give up your cold calling scripts and use call guides instead.
About the Author
Want to find out more about cold calling , then visit http://www.nevercoldcall.com/cold-calling/ and be informed why cold calling scripts do not work.
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