Shorten sales cycles with online demos
Singapore builds its competitive edge by constantly looking out for new ways to be time and cost effective. With the rapid development of technology, online demonstrations have now become the most efficient and productive way of pitching to potential prospects. Being a country that prides itself on living at the cutting edge, tech savvy Singapore takes readily to online demonstrations to shorten the sale cycle.
Singapore attracts plenty of multinational corporations all over the world, and remote collaboration is a key mode of operation. With the use of online presentations and demonstrations, companies are able to present their sales pitch to clients all over the world. Online demonstrations save a company cost in travel, as well as a tremendous amount of manpower and time in meeting clients one by one. This thus allows a company to maximise its resources and reach a much wider group of prospects.
With today’s sophisticated technology, online demonstrations can, in fact be packaged in a sleek and appealing format that can match, if not surpass the quality of a face to face demonstration. They can also be produced at a relatively low cost, especially when compared to travel costs. Online demonstrations are made to be short but informative for prospects, who are looking for key information about new products they might be interesting. The brevity and convenience of online demonstrations is appealing to prospects, who might simply be shopping around for new developments in the market without a strong intent to decide on any single product.
Naysayers may criticise online demonstrations as lacking a personal touch and charismatic persuasiveness of a face to face demonstration. However, technology today has gone far in bridging this gap with highly interactive web and video conferencing solutions, and that helps to further shorten the online sales cycle. Many online demonstrations nowadays have the capacity to be fully interactive. Chat functions and collaboration tools such as whiteboarding allows interaction between audience as well as the presenter. Audience at a live online demonstration can simply voice their questions and the presenter can respond as they come. Live audio/video sessions can also be recorded, and uploaded online to reach an even wider pool of prospects.
Online demonstrations have a critical role to play in marketing new products to potential clients, and more so in the case of Singapore, as multinational companies based in Singapore have to frequently pitch to overseas clients. Online demonstrations are effective because they benefit a company greatly through time and cost savings. Good quality online demonstrations can be made at low cost and is still accessible by a large pool of prospects. This also saves on manpower resources. Advanced technology today has allowed live, interactive online demonstrations, through collaboration and communication tools such as web video conferencing. An online demonstration allows presenter and prospect to interact, as though they were in a face to face meeting. With the ability to reach out to so many prospects with one demonstration, the chances of closing a sale is also much increased.
About the Author
Yank Dines, the author of this article is into the domain of Conference Calls. He has relative years of experience in this field and shares valuable insights about advanced techniques of audio, web and video conferencing.
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