How Social Media Is Causing An Impact On SEO Services
Today's SEO expert should be aware of the power of social media and make an informed decision as to whether or not they should be incorporating it to their overall marketing strategy. Results from tests indicate that social media is growing in popularity. In certain cases it appears as if it is more powerful than traditional SEO.
Google+ indicates that social recommendations and website marketing are equally as effective as the traditional SEO. Rand Fishkin discovered that social proof is acknowledged by Google where their powerful socially-oriented media network of links helps to rank them high. Two representatives from Bing and Google agree that their data also indicates that their search engines are geared towards noting how many people are followed and how many follow. The regularity of Twitter tweets is also noted as an important ranking activity.
On Facebook links that are marked as Everyone are also watched to see how often they are clicked. When content is shared on these sites the search engines assign a preference to these sites the more frequently the content is shared. These observations are growing in frequency and importance for the sites. The search engines are looking for connections to be made via the existing possibilities that have been created to do this.
The SEOMoz's 2011 Search Engine Factors Ranking report had over 100 experts in SEO and social media stating that page level and domain level socially-oriented site contributions would have a stronger effect on rankings by search engines than traditional SEO. Content sharing on Facebook fan pages has a strong influence in search engine rankings according to Tampa SEO. Additionally, the Twitter Search Engine on Bing tool is where one can search tweets in real time in Bing. Retweets tend to increase traffic and rankings for a keyword that didn't rank on the first tweet.
Commenting on blogs helps to create more visitors as well as. The comments on blogs must be relevant to the content of the post. Message boards are still producing results if messages are left. They help to drive more traffic to the commenter's website.
Google local search is also a source of additional traffic. One must be sure to fill in the information about one's business in its entirety. Writing as a guest blogger is an additional strategy to bring in traffic. The posts by guests on blogs will also help the guest increase their brand identity.
The video site You Tube should be leveraged and many do this by way of their own channel. Creating a series of videos about a product or service allows one to develop a linking system to their blog. You Tube brings in millions of visitors to some videos yearly because most people are always drawn to a video first over text. Clicking on a video provides spontaneous information that requires very little concentration by the individual.
The SEO expert must work hard at keeping up to date with how the interactive socially-oriented sites are ranking with the search engines. New developments are expected to change the landscape on the internet according to the experts. Local search, the web on mobile, and HTML5 are some of the sites to watch according to Matt Cutts in Pubcon 2010.
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Your SEO company must utilise social media. http://seoshrink.com/ SEO Shrink understands that website marketing has growing importance in SEO as time moves on http://seoshrink.com/social-media.aspx
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