Marketing Secrets Of The Extraordinary Business

How to turn your business into a bigger and better business

What you are about to read, is the cream of ideas that extraordinary businesses use to become successful with very little if any cost.

If you want to improve the results of your marketing give away something of perceived value to a prospective customer. The more successful items you give away, the more you make and the more economical your marketing program will become. If you find ways to capture your prospects’ name and you will have a recipe for building a machine that will feed your business with sales for life.

Just imagine you have found the holy grail of marketing. It is the future and you’re thinking about the business you started three years ago and are reminiscing about the years of success you’ve had while your competitors have long gone broke.

Now come to your senses. Before you gloat so quickly about success you had better have the right elements in place to produce those fantastic results. Knowing what they are can save you time and effort without the downside of inexperience.

Having a blueprint will put your mind to rest and save you a fortune.

TIP: The key difference between an average and a great business is the people at the top. In a great business they implement many successful income-generating solutions.

The Costs Associated With Marketing Many business owners believe they have to spend a fortune for the best results. They base this assumption on how much other large businesses spend on marketing. It may be surprising to know that a successful marketing plan doesn’t need a lot of money.

TIP: The secret to spending efficiently is to test before you spend.

Preconceptions Believe it or not, people do not buy on price. To illustrate this just look outside your business and experience the wealth in the street. Do you see old beaten up motor vehicles or mostly new and fairly expensive cars. Do you see things that people spend a lot of money on?

Look at what people wear. Do they mostly wear second hand clothes or do they wear new and brand named fashion? Yes, people buy on emotion. The secret is to get your customers emotionally involved with your product.

TIP: Price increases do not stop sales. You cannot predict the results of a price increase without testing.

More about this at Never lower prices

What Strategies Work First and foremost, a business’s chief aim is to gather a database of customers who are happy with the product they bought from them. If you don’t have customers yet, this is your first task.

TIP: If you are new to business develop a lead generating system

If you want information on gaining customers go to http://www.commandobusiness.com/octopus_system.php

For this exercise, I have assumed that you are established with customers.

Contact Your 100 Best Customers. This can be done by phone, email or newsletter. Ask them what the most important item or service is that they would like you to provide for them. Visit them face-to-face and get to know them by name. Give them a free gift of value.

Before you embark on this project work out the lifetime value of each customer. This will tell you how much you can afford to spend. Here is how to find your customer’s lifetime value (CLV).

Lets say a customer buys from you monthly Divide your average monthly sales profit by the monthly average number of customers who buy from you. So say your average monthly sales profit is $5,000 and there are an average of 100 people who buy each month.

Simply take the 5,000 profit and divide it by the 100 customers and that will = $50. Then find out the average number of months your customers buy from you each year. Lets say that is 10 months

CLV is $500 ($50 x 10). So how much are you willing to give away in order to gain a customer who will generate $500 for you before they leave you and go somewhere else?

Make Yourself Known

Be pro active by attending events. Become a business card collector and meet as many people as you can. Become a member of local centres of influences with associated (but not competitive) products. For example: associations, clubs and organisations. Take stands at trade shows and promote your service or product.

Public Speaking

Make yourself known to local groups of business people Go on the Internet and identify who want speakers oin business associations - do up a profile of yourself and promote it to these contacts

Public Relations

Learn how to write a press release and get it into the hands of the media Position yourself as an expert in your business Write short articles about subjects you deal with in your business Provide these articles for magazines, business publications, TV and radio news teams. Become known by the local media moguls on a first name basis

Add On Sales

Sell an associated product at the point of sale. Give your customer a welcome call and ask them if they would like to purchase the monthly bonus.

TIP: Start a monthly newsletter that has specials and promotions.

Improve your skills in areas of:

Customer care Face to face contact Developing customer loyalty Obtaining referrals Up selling Persuasion

Joint Ventures

Associated products (that you don’t supply) Associated (non competitive) businesses Customer affiliated products (that you don’t supply)

What Now? Remember the difference between an average and a great business is the people at the top. They implement many successful income-generating solutions. To make a great business select one strategy a month to implement and watch the change in your business.

You can expect sales to increase along with profit and cash flow. When I applied these strategies to my business it went through the roof. There is no reason why you won’t have the same results if you do the same.

TIP: It’s inaction, not action that brings a business down

If you want more information about marketing go to http://www.commandobusiness.com/create_more_sales.php

Conclusion There are many books on marketing but most are too long and complicated to read. If you have the time, that’s great all you have to do is something different and this will make a change to your results. So get to it and start making a difference.

My father said to me one day “Its not hard work that makes a difference but doing a little bit at a time. Cut one stick of cane at a time and eventually you will cut down the whole row ”.

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