7 easy concepts for an effective adwords campaign.

Following are some of the very important and easy 7 concepts for you to kick off your adowrds campaign with sound results.

[1] Using same niche keywords on individual campaigns - Always set your adwords campaign with same set of keywords, for an example If your selling web hosting and your niche market is Linux web hosting, You can bid for all the linux web hosting related keywords.

[2] Study and test your keywords - It's really impossible to tell which keywords will be successful and which are not, what i'd advice you to do is, try and use related keywords (Google has a keyword tool that will help you with keywords) explore the performance of these keywords and figure out what works for you and bid carefully. For an instance, bid higher on a well performing keywords and lower on negative once.

[3] Fill in multiple ads for same niche keywords - Fill in several ads for a specific niche keyword campaign with unique text on them. And you can monitor which ads with which keywords has nice results and bid higher on them. Make sure you're writing extremely relevant ads and your CTR will improve with no change in CPC.

[4] Make sure to bid high in the beginning of your adwords campaign - Its always good to have a raised CPC at first for the1st phase up to 2 weeks and then start reducing it there after, based on the average cost per click for the week. This is absolute experimentation to discover your rivalry’s maximum bid and then have your biding tactics planned wisely.

[5] Standard vs. accelerated delivery - This is all up to you to choose based on your needs. Let me give you an in depth explanation about this feature. You can have standard delivery when using a minimum budget and when you need to expose clients to your ads through out the day. Otherwise you can have accelerated delivery mechanism. And on the other hand you really don't want to have Standard delivery mechanism, because when a client search for your keyword and spot your text ad 1st time, he will not see it the 2nd time. Although with accelerated delivery your ad will be there without dropping out. When you set your delivery mechanism to accelerated, just be certain that your daily budget is set high enough.

[6] Stay away from the following to skip very low CTR (click through rate).

If you're not having an acceptable CTR, it's because of an indicative of any of the following

- Your keywords are fine and are well-targeted although your ad copies are lousy. This would be the case if you see a high amount of impressions but low amount of clicks.

- Conversely, your ad copy could be superb but you're not really having the keywords that most people would search for and to be interested in your advertisement. This would probably show up more like, low relative impressions and very few clicks.

- Otherwise, it's probably a blend of the two - your advertisement could be improved a little, or further separated into different ad groups with more targeted keywords. I find personally that it's usually the former - that I've found good keywords, but my ad copy is really just kind of ho-hum

[7] Go for Position preference - If you want your ads to be on a higher position, then you better try "Position preference feature" in adwords. That way you can pick which spot your ad will run, however it will probably be more pricy and run less.

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