Marketing Outsourcing expected to grow in 2006
Outsourcing among high-tech companies has spread to the marketing realm, and is ripe for expansion, according to a study by Stage 4 Solutions.
The study predicts that marketing outsourcing will jump by 14% in 2006, from 29% in 2005 to 33% in 2006. It also found that executives who outsourced marketing domestically did so primarily to gain bandwidth and access to expertise.
While less than 25% of high-tech companies directly use international marketing partners, 35% of high-tech companies outsource their marketing to domestic partners with international resources.
Marketing activities that are outsourced most often include public relations, advertising, Website development, marketing program management, market research and sales-tool development.
To know more about this visit: http://www.offshoreoutsourcingworld.com
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