Search Engine Ranking

85 of people looking for goods and services on the Internet findwebsites through search engines such as Google, Yahoo, and MSN. Theidea of optimizing your pages for high search engine rankings is toattract targeted customers to your site who will be more than likely tomake a purchase. The higher your page comes up in search engineresults, the greater the traffic that is directed to your website.That's what search engine optimization is about.You can immerse yourself in all the technical information availableonline to figure out how to optimize your web pages to achieve higherrankings. Or you can look at a few simple items on your pages, makesome small adjustments, and most likely see improved rankings quiterapidly. The first item you should examine is the title bar on yourhomepage.The title bar is the colored bar at the top of the page. Look atthe words that appear there when you access your home page. To increasesearch engine rankings, the words on your homepage's title bar shouldinclude the most important keywords or phrases, one of which wouldinclude your company name.Then click on all your links and examine the title bars on the pagesyou access. Each title bar on every single page of your site shouldcontain the most important keywords and phrases taken from the pageitself. However, avoid very long strings of keywords, keeping them tosix words or less. Avoid repeating keywords more than once in the titlebars, and make sure that identical words are not next to each other.The next item to put under your microscope is your website content.Search engines generally list sites that contain quality content ratherthan scintillating graphics. The text on your site must contain themost important keywords - the words that potential customers will betyping into search engines to find your site.Aim to have around 250 words on each page, but if this is not desirabledue to your design, aim for at least 100 carefully chosen words. If youwant to achieve a high ranking on search engines, this text isessential. However, the search engines must be able to read the text,meaning that the text must be in HTML and not graphic format.Lastly, we come to the issue of link popularity. This is afactor that is extremely important in terms of search engine rankings.Almost all search engines use link popularity to rank your website.Link popularity is based on the quality of the sites you have linked tofrom your links page.If you visit Google and type in "link:" (without the quotations)followed by your site address (no space after the colon), you will beshown the sites that are linked to your site as per Google. Examplelink:www.yoursite.com. Note that searching link:yoursite.com willreturn different results than searching link:www.yoursite.com . To findyour site's link popularity on other search engines search the phrase"free link popularity check" and try one of the many link popularitytools available on the Web.If you find that there aren't many sites linked to yours, or that thesites that are linked have low search engine rankings, you need tostart promotion campaign. Filling blogs / wwwboards / message boardswith your articles and link is one of the best ways. It directs morequality traffic to your website. We automated this process - filling hundreds of blogs is like a one button click with our product - Blogs Auto Filler. There is a free trial version and the manual available at http://blog-submitter.cafe150.com. Use Blogs Auto Filler and save your time and money!Search engine rankings are extremely important for a successfulInternet marketing campaign. Before you go out and hire a search engineoptimization company, try taking some of the simple steps listed above,and see if you can't boost your rankings yourself. Don't ever ignorethis all-important factor in Internet marketing. Remember, the higheryour search engine ranking, the more quality customers will be directedyour way.

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