Help With Email Deliverability
If you have ever been on an email list in which you didn't know why you were on it or hadn't signed up for it, you have likely faced the decision to unsubscribe, mark something as spam, or just ignore it. These days with all the spam that is out there, people feel pretty free with their spam button. Anytime something they don't want shows up, the spam button banishes it away, and that's something people like. Others run stringent spam filters, which can often mean that they'll need to add any new contact to their list of accepted email addresses. If you're a business owner or employee who's concerned with email delivery, there is an easy answer to all of this: double opt-in lists. When you help people to remember that they've signed up for your newsletter and give them an option to change their mind as well as the reminder to put you on their accepted email address list, it instills a trusting relationship right from the start.
Email deliverability is a term that has shown up in recent years as the online presence and email presence of businesses has grown up. While your dictionary and spell-check will still deny that deliverablity is even a real word, when you're producing an email newsletter, it's a word that should be near and dear to your heart. Email testing is the way by which you determine what percentage of your emails are actually ending up where you're sending them. You can learn which ISPs you're golden with and which ones you need to work with in order to "get on their good side." Always apply to be whitelisted when that is an option, and if you are blacklisted, contact the list maintainer to find out the necessary steps you'll need to take to be removed from that list as soon as possible.
Of course, there is a lot more to email testing than just the steps detailed above. You also need to make sure that your emails are rendering properly in the different providers that your contacts are using. Beyond that, you need to make sure that your content will pass easily through spam filters which search for key phrases common to spam and divert those emails into the spam box. Utilizing a professional service or purchasing software to handle this end of your business needs will save you time, money, and energy. Instead of long hours spent investigating all of this, you can check in quickly and easily, with the added bonus of having help on hand when you need advice or instructions on how to optimize your delivery or correct delivery issues.
About the Author
Written by Melanie River. Complete email delivery solutions including email testing, email deliverability, email rendering diagnostics. More info at http://www.emailreach.com
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