Personal Branding Online

We live in the world where we don’t need business cards as Google took their place. The world where our social media profiles tell the story of our lives and Linkedin is all the CV we need when looking for a job. The world where you can be excellent at what you are doing, even the best (if such thing exists), but it doesn’t count as much as how many people know this. To be able to sell your abilities to a future employer or potential business partners, you need to be a brand before anything else. Not being known in your field can be a real obstacle in your path to success. Some branding experts would say that to create a good personal branding you need not make this your goal. That if you do all the right things it will happen anyway. While we believe this can be true in some cases, our extensive experience in the field proved that when you have a plan with concrete and measurable goals, things tend to get easier and more doable. How to build a strong personal brand: • What does your brand stand for? The first step would be to decide what your brand will be about, what is your niche, the thing you are really good at. The more specific and narrow the niche, the better chances you have to make a name for yourself promptly. The brand must represent you, nothing should be forced or artificial. • Give it time. While in the digital world miracles can happen, usually it is a question of being consistent and giving it enough time. Of course, you can make a video and get viral. You will become a brand overnight, and you will have your 15 minutes of online fame. But if you lack consistency, you will disappear just as quickly. The experts say that a brand is built by putting one brick at a time. Choose the bricks carefully, get involved in online projects and make sure you offer your audience quality content. • Be passionate. Passion is what drives us to achieve greatness. At least this is what we have read on a facebook image, and if it’s on facebook it must be true (that’s a joke, of course)! But being passionate about what you do and sharing it with evident pleasure is a good way to attract attention and keep your audience focused on your brand. • Get selective about where you promote your personal brand. While being active in all media channels, writing daily on your blog and getting involved in all sorts of online events is surely a beautiful thing to do if you want to have a strong personal brand, it might also be too much to do all at once. Depending on what time you have on your hands for this task, choose your channels carefully and focus on each one until you see it developing into a community. • Be prepared to be a role model. Because this is what you will become when your personal branding strategy will get successful. Being a role model comes with responsibilities so make sure you are prepared to be one. Visit us at : www.worldwide-corporate.com

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