Tips on Creating Sociable Greeting Cards
We all print greeting cards every so often to be more social with our loved ones and communicate affection. However, did you know that some greeting cards are more social than others? That is right. The design of full color greeting cards can sometimes be more sociable with readers, while other times they are just bland and canned creative prints that really do not have meaning to some.
In this special guide, I will teach you to print the right custom greeting cards that are better and of course more social. The more your print greeting cards can connect to your readers, the more successful you are at achieving your objectives for printing them. So listen carefully and understand these tips for more social greeting card printing.
a. Use first names and specific allusions – The initial first part in creating a more social greeting card is to use first names and personal allusions within the content. By indicating people by first name in your greeting card, you already establish a closer relation with him or her using the print. Adding small information related only to him or her also adds to that closer element that should make the greeting card more special.
Now, the trick here to maintain greeting cards that way, even if you are mass producing them is to adapt specialized software that adds variables to printing. In digital greeting card printing, there are some special applications wherein you can change parts of the greeting card print into personalized content for each piece produced. So in one batch of printing, all of them can have varying headings, greeting at some point.
By applying this in your printing, you can personalize a lot of the text, including the name and certain areas of the body for a better more personalized message. With this feature, your custom greeting cards can achieve a great impact in your readers, making it a more successful social print for you.
b. Adapt the most comfortable language – After personalization, the next key element for a more social color greeting card is its style or language. Printing “canned” quotations or just simply cheery phrases will often not have the impact that you will like. It is best to actually compose greeting card content that has a style that is similar to what your audience speaks.
By adding the little colloquialisms or specific slang terms in your greeting card content, the message becomes a lot easier to understand for most, and of course makes the card more special. So make sure you study the specifics of the styles and language that your target readers use and understand. Match it to your greeting card content and you should have a very powerful social print that communicates precisely what you want.
c. Create more interactive custom greeting cards – A key concept of being social is interaction. That is why if you want to print more social greeting cards, you should always make your cards a little bit more interactive. Instead of just having a simple fold, you can actually add moving pop-up elements or embossed elements in a greeting card that makes people read and play with the greeting card more. This interactive element helps people spend a lot more time with the greeting card, making them pay more attention to what it has to say. Of course, this will lead to an easier time achieving your greeting card objectives.
Great! With just those simple 3 elements, you should be on your way to better and more social color greeting cards. Apply them now in your own greeting card printing.
About the Author
Brad Kartel is a marketing executive whose passion is helping business owners build their campaign through giving custom greeting cards to customers.
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