Uncover Marketing Opportunities Faster with Technology Companies List
Technology Companies List
On this article, we want to speak about the business to business mailing lists, also called company mailing lists. As their name indicates, this list is offering services to a company to be able to approach other companies or business. But let us take a very simple example. A family company has developed a new disposable glass which can be given multiple uses. For this manufacturer a good way to market this new product is to approach all the professionals which need disposable glasses on his city, and if the strategy works, expand it to a National strategy. In this case, this company will require a mailing list of some specific professional workers (dentists, doctors, etc.). Once they have the mailing list, is time to design and send the email. As per described on this case, we are speaking about aspecific tangible product, so the company needs to Market it accordingly, based on the needs of its target audience.
Once the approach is decided, there are several ways to get their attention. One of the strategies which work better on the mass mailing is to offer a free sample or a discount on the new product. The target audience will most probably have already their disposable glasses supplier, but get and try a free sample doesn’t harm anybody!
In the end with the email we are trying something very simple which is get the attention of the reader, but not just that, we are trying to convert it on Business, so to be added to a catchy sentence or image (or both), we should also add some clear value to the content (as per mentioned above with an offer, discount etc.). The game is infinite; we could target them through professions, locations, genre, age… and try different pitches to make conversions out of this Marketing tool.
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