Developing An Article Marketing Plan For Increased Targeted Traffic


by Lilibeth Thompson

Article marketing in order to succeed requires a persistent effort; and a plan before its commencement. A good article marketing plan can make the goal of the website’s increased targeted traffic a sure deal. The following are some of the factors that make an effective article marketing plan:

Sending one article a month is not enough to increase website visitors. An effective plan must be created beforehand and it should fit your capability and timetable. First. Your goal should be to write 25 articles within a specific time frame. Your time table can be 1 week or 2 weeks. This can help get rid off procrastination.

Upon reaching the goal of 25 articles, do not stop. Set a new goal of 250 articles and another deadline for this. Bear in mind that consistency is a key factor to the success of article marketing plan. Every time an article is submitted, it will send visitors to your site and an increased targeted traffic is experienced. To increase the volume of your visitors, increase also the number of articles submitted. Law of numbers works here.

Correct practice makes perfect. Writing more articles will make you proficient. Some website owners pay big amount of money if you write for them. Article writing can be your added benefit.

Second. Write short articles. Some article directories allows 250-300 words article, others 400-500. Make your ideas direct to the point. Let the readers follow it easily. The ideas must be easy to be quickly absorbed.

Third in the article marketing plan is to focus on one topic and expand it. Create an attention-getting title and talk about it in the article body so as to keep the reader’s attention and to gain increased targeted traffic. Make the transition from the body to the resource box as smooth as possible. Main keywords should be found in the headline, body and resource box.

Fourth. Submission of articles. Submit or publish your articles to at least top 10-20 article directories. A submission to at least 1000 sites every week or twice a week is a great way to get traffic. Cross link your website to squidoo, blogger, hubpages, etc.

The more links you have in your website, the better and the more aggressive. An aggressive article marketing plan definitely make an increased targeted traffic and in turn brings more profits.

Fifth. Repurpose your page content. Putting audio or videos to your website and post it in sharing sites is a good way to have it seen by many and eventually gives your website traffic. Sharing sites can be metacafe, youtube, etc.

Sixth. Monitor your statistics. Take note of your website statistics all the time. Observe the number of visitors you gained in the beginning onwards.

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