Split Testing: The Best Way That Can Optimize The Landing Page
How to make the very best of his comparisons squeeze page?
Several techniques exist to check and compare the performance of your landing page. One of the most common may be the Split Testing. It includes alternating presentations of pages to try its visitors. But several problems arise.
First method of understanding the split testing
We wish for example to compare 3 different pages. I can test one today, one tomorrow and after tomorrow. Just the sample of visitors sent on each page can it be the same? Because of it goes without saying that we must compare what's comparable. Easily test a website on a Thursday, Friday the other person, and another on Saturday, disparities in the context of the test could be enormous!
Traffic Thursday is typed 'traffic each week. " That consists of Friday and much more of those in RTT, those who are more dilettante weekend at the job. As for the Saturday, we can assume that most people surf from your home. In other words, three totally different types of traffic, so no comparison.
Second means of understanding the split testing
One may additionally say "I'm testing a webpage on Monday, another next Monday, and another one these Monday." But traffic can also be very different. Summer break, good / bad weather, etc. are factors that will have a strong effect on the rate of transformation. Again, we could compare the final results of our three pages ...
Third way of understanding the split testing
Another solution would be to randomly select certainly one of three pages, then presented to the customer. The law of averages being how it's, to a large volume, we are going to have roughly the same number of impressions for each and every page. But this is applicable to chance, the true. Chance computer is neither more nor lower than an algorithm that attempts to recreate the accident. Moreover, it might be that same page, by accident finds himself posted 50 more frequently than others with an hour for instance. We meet again having a solution wobbly.
But an amount be the ideal solution?
The best in my opinion, is by using a cyclic display of pages. Visitors arrives, he shows the page A. Another arrives, he shows the next, the B. Finally, a third arrives, he is presented on-page C. The fourth visitor will discover on page A, and so on.
The first advantage is the fact that ultimately, whatever the moment we look at our statistics, we know that a close, all of our pages will have had exactly the same number of visitors. In a hour, one week, one month, each page could have received exactly the same number of visitors.
The second advantage is the display of pages continues to be completed on the same sample of visitors. No effects of weather, day of week, period or anything. All pages have been advantaged or disadvantaged from the same events.
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