Strategy Execution
It is one thing to develop a top business strategy and quite another to see that strategy effectively executed. Simply view this glaring figure from Fortune Magazine, which recently stated that “less than 10 of strategies effectively formulated are effectively executed.”As this statistic easily shows, organizations too often fall within the majority rather than the minority when it comes to strategy execution. Many strategic plans are doomed during the initial stages of development because they lack foresight or fail to incorporate all areas of operations. And even if a strategic business plan is well-developed, seeing it out requires at least as much or even more dedication. Like anything in the business world, strategy implementation requires persistence, patience and flexibility among many other things. With the everyday demands that come with running a business and performing your own work tasks, it is quite easy for strategy realization to fall by the wayside. With that said, it is absolutely crucial that organizations which take the time to develop strategies do not fall into this trap when aiming for successful execution. If implementation has proven itself to be so difficult, what can management teams do to better ensure success? Enterprise Strategy Execution (ESE) is a proven methodology to follow when aiming to develop business strategies which will incorporate your entire workforce, enact changes and improve results. So what exactly is Enterprise Strategy Execution? ESE empowers every employee toward a common strategy by focusing on a continual process of prioritization, improvement and control. In other words, ESE solidifies your workforce towards contributing to the development and implementation of a successful strategy via these three important parameters. So what is intended to happen during the three different areas of this process? Your entire organization plans and deploys strategic objectives during prioritization, while employees and management continually seek to fix performance gaps in the most critical areas throughout improvement and subsequently lock-in on improvement gains during control. While a description of what occurs during these three inter-related areas is fine-and-dandy, figuring out their physical implementation as it relates to your organization is much more important. In other words, what tools would your business need to effectively approach these areas? Strategy Mapping, Balanced Scorecards, Baldridge Assignments, Key Performance Indicators, Management by Objectives and structured problem solving are the essential tools necessary for ESE. Essentially, these tools provide your organization with a framework to approach strategy execution by focusing on an assortment of areas which are often forgotten or never even considered during the initial stages of strategic development. When viewed separately and combined together, these tools provide a holistic analysis of your organization and its room for changes and improvements. So how does an organization get to ESE? This process is called the Strategy Execution Evolution, which includes these steps: • Exposure and Epiphany – where a critical organizational need creates an impetus for change (an epiphany)• Executive Buy-in
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