Small Business Websites Don't Have To Be Expensive
If you happen to own your own business you should by now have a web site to market your goods and services from. In case you haven't, then you are almost certainly missing out on a lot of potential fresh prospects and new business.
More and more people are looking on-line when they require a service or a specific item nowadays. Traditional shops and publications such as the Yellow Pages are being used significantly less and less as people turn to the internet instead. The internet is both quick and convenient to use, and is getting even more accessible than ever on a daily basis as products such as iphones and ipads become increasingly more common place.
It's therefore becoming essential to have an on-line business presence. Yet a lot of small business owners have still to get their business it's own website. Exactly why is this?
I think that many business owners believe that getting their very own web site created is going to be a big expense. However this truly does not need to be the case. Most small businesses do not need much in the way of complex functionality or programming. The site's main purpose is simply to advertise what the business has to offer and flag it's actual existence. In many cases there will not be a need to be able to take orders online. Instead all that is required is really a phone number or basic 'contact me' form.
The truth is a really simple 1 to 5 page web site will bring in a lot of new leads for many small businesses who serve local geographical areas. Why have I mentioned location?
Well where a small business serves a small nearby region, it is far easier to ensure their web site appears prominently in the main search engine rankings because there's far less competing firms for the listings.
This means that providing the basic web site is optimized for the search engines appropriately through the design stage, it'll be prominent in the listings when published. Proper optimization means that the search term phrases prospects are likely to type in when searching really appear on the web site pages in the correct places.
A good web developer will understand search engine optimization and will build it in to the design.
So what about the subject of cash, how much is a standard website likely to cost? Well a regular three to five page site is likely to cost from a couple of hundred dollars up wards, which is merely a tiny investment compared to the returns it is likely to create.
However if you truly only need a basic one page site to promote your business from, there are web design businesses about that actually offer a free web design service for these mini sites and all you need to then pay is a very small monthly web hosting fee. For that reason you've no reasons for not having a site for your company!
About the Author
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