Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career?
If YOU Answered YES, Then Start An Online Newsletter…It’s Easy, Here’s How!
I’ve always praised the benefits of using a newsletter to promote your music, but this article give a bit more detail into how to go about it.
First, there are tons of different providers out there that can send out your email newsletter. Some are expensive while other like cafepress.com allow you to make one free if you sell products through them. Although this isn’t EVERYTHING you could do it is a good starting place.
Define the letter – is it going to be strictly about your band or other acts in your genre? You might be able to pick up other readers/listeners who weren’t aware of your music, but know other acts if you go broader.
Develop a schedule. Are you going to do it daily, weekly, monthly? Whatever you choose does not matter. The most important part is to stick to it, once people get to reading and enjoying your newsletter, they’ll expect to receive it on time, all the time. How much content will it contain? Are you going to have one page or six pages? Try to make the content the same size each issue.
K.I.S.S – Yet again, keep it simple stupid. That means staying on topic and writing in a tone that is both understandable and friendly.
Ask for reader feedback. Perhaps someone might have an idea for a new feature or they may have a hot news tip. Always answer your reader’s requests and emails regardless of if you use their idea or not.
Keep copy short and in the active voice. Avoid passive words if you can and give your articles some kick. You’re writing for people, not Harvard educators so keep your tone to one that people will enjoy looking at each week.
Extra set of eyes. Always have an extra set of eyes look over everything you send out. Even with our newsletter and sites, www.MusicIndustrySuccess.com , www.Order-Yours-Now.com and www.TheIndustryYellowPages.com we always have someone look the pages over for typos, spelling, grammar, etc. You want to inform people, but you also want to come off as intelligent when you do it.
A newsletter is not a difficult feat, in fact you can easily get started in an afternoon. If you lack the time and skills then hire someone to do the task or see that your manager and/or promoter informs your followers of all the news they need to know.
About the Author
This article was written by Ty Cohen, the music industry's most recognizable voice! Ty is the C.E.O of Platinum Millennium Publishing, Platinum Millennium Records as well as owner of www.MusicContracts101.com and www.MusicIndustrySuccess.com .
Some of his work includes: books, directories, mini-courses and software programs including the titles: "How to Make a Fortune in the Music Industry by Doing it Yourself" and "How to Make $500,000.00 "or More" A Year in the Music Industry by Doing it Yourself". For nearly a decade, Ty Cohen's Get Amplified! Newsletter and series of Free Music Industry Success “Mini Courses” has helped over 40,000 independent musicians, singers, rappers, composers, record label owners, producers, managers, agents and others reach their music business goals. Using a unique combination of tested and proven music business success resources, which includes a series of books, directories, software programs, videos, seminars and newsletters, our goal is to educate and empower musical individuals just like you with the tools needed to succeed! To find out more about Ty Cohen, his services, products and how he may be able to help you succeed in the music industry go to http://www.MusicIndustrySuccess.com and sign up for his free limited edition music industry success 10-part “Mini-Course”, it will work wonders for you and best of all, it’s FREE, but EXTREMELY VALUABLE!
Thank you for taking the time to read this article and I wish you Much Success!
Ty Cohen. C-E-O Platinum Millennium PO Box 1733 Bridgeport, Connecticut 06601-1733 email - Ty@PlatinumMillennium.com
For more great music industry resources please be sure to visit our family of websites. www.Order-Yours-Now.com www.MusicContracts101.com www.MusicIndustrySuccess.com www.TheIndustryYellowPages.com
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