Sustainable SEO Strategies For Affiliates

For the acquisition of affiliates traffic use quite different business strategies. To attract traffic especially about SEO but no longer works for some time, and the proportion of major affiliates who pursued this strategy, already decreased in the years before 2012. The Penguin and Panda updates by Google specifically targeted to sites with rather low quality content. So they met in the last year especially those hard Affiliates who had invested too little in the past. Many affiliates tend to have aggressive off page tactics and thus came into the sight of penguin.

The following trends and ideas to inspire you to develop your own policy, sustainable SEO strategies.

Basis for sustainability: the reorientation AIDA funnels

In order to develop sustainable and moderate affiliate SEO strategies, you should make yourself aware again of where you want to influence the buying process. From the basics of marketing knowledge, many of the AIDA funnel is known for certain that represents the four steps on the way to the buying decision:

Attention (A- ttention and Awareness) Interest (I- nterest) Desire ( D- esire) Purchase (A- ction)

Often illustrated in the funnel process to purchase affiliate projects has tended to focus primarily on the last two steps. The compensation model included the purchase directly obtained (sale) or the material presented to the buyers contact, from which a purchase may result. Affiliates act in this regard as a kind of wizard-party advertisers and are paid for this sales support.

Based on the classification of their previous emphasis on the purchase or search processes can recognize and understand future trends for SEO Affiliates better. In the past, clearly focused on the transactional searches. Previous core objective of an affiliate project was a good ranking on lead or sale-related terms, such as "limousine rental", "buy dishwasher", "Dating Online" and other keywords. These areas are the ones most affected by these changes in Google's algorithm, which used to remain successful affiliate strategies ineffective or generate negative effects. Google will host the transactional queries directly to the dealer, because these correspond to the objective of the searcher detail.

The two below SEO strategies represent one or two steps backward in the AIDA funnel and are likely to be promising for future policy.

First trend: offering reviews, ratings and advice

An affiliate project which focuses on strategic sustainability puts the focus on informational and "transaction-based" search for example, keywords like "iPhone Samsung Galaxy comparison" and "Boschwashers reviews". The informational approach can be compared in terms of traffic and acquisition (traffic) monetization with the classical, transactional search concentrated on affiliate strategy.

This strategy brings (also from user's point of view) a further positive effect with traffic acquisition are: If you type about the transactional keyword "buy Monitor," reads a thematically appropriate text with clever built-in advertising, but its display cannot usually buy directly from the affiliate, which is contrary to its actual destination. The potential buyer is ultimately just gets passed and no added value for its extra clicks. Therefore, ultimately the motivation behind Google's algorithm update comes, offer users the best search experience and to direct to the end of their quest. If you want to affiliate so as to swirl informational search, one should ask: What the user expects in his search? Exactly must provide the successful affiliate website - a text with informative value to the topic. So you would be prepared for future requirements by Google and does not have to be afraid of updates.

The less favorable side of informational affiliate strategy lies in the aspect of (traffic) monetization. If you win users over informational keywords, conversion rates listed are significantly worse than transactional keywords. Nevertheless, the transactional strategy for the reasons no longer an option permanently successful convert in heavy traffic SEO is technically more difficult to achieve.

The second trend: Creating a Brand

Three years ago, recommended Marcus Tandler, a veteran of online marketing and super affiliate the strategy of brand building. By focusing on creating a brand, does this necessarily at the expense of many impressions and conversions and large quantities traffic. Throughout the entire buying process is working to create a good image and brand building but calls for such a strategy oriented affiliate maximum resources for the goals in the first two phases.

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