The Power Of Repeated Viewings


by Lynne Saarte

Let me ask you this: how many times have you been watching a show on TV and through multiple commercial breaks you see the same commercial over and over again. Every time they have commercials you see the same one each time.

Now, if you are asked hours later what commercial you remember, which ones are you going to think of? The more anyone sees something the more likely they are to remember what it is.

That is the first rule of memorizing anything. You repeat it in your head over and over again in order to get it to stick there. This is the same logic you need to use when you try to get your brand name out there, and make sure people remember who your company is.

There are a lot of people who are going to shop at the most convenient place and do not care much about the specifics. Whoever comes to mind first is the store that gets their business. You need to be sure your store is the first one they think of.

The way you do that is by getting your name close to them at all times. Poster printing is a good way of accomplishing that.

Posters work so well for spreading your company name because you can put them in very specific locations and you know they are going to stay there.

If you hand someone a postcard, brochure, or flyer you do not know how long they are going to keep them around. They might glance at them once and throw them into the trash. But a poster is going to stay on the wall, and if you put them up in the right places where you know your customer base frequents, people are going to keep seeing your poster over and over again.

Each time they walk into the store your poster will be there, ready and waiting to let them see your company name again.

They might not be trying to look at the poster, but if you have an eye-catching enough image on it, they will not be able to stop themselves from at least glancing over. All of those glances add up to your company name being the first one they think of when they need something your company sells.

Never underestimate the power repetition has in getting your name to the right people. The best part about this is that poster printing is a relatively inexpensive form of marketing, and a single poster push can continue to give you business for months after you first do it.

Those posters might very well be up for months and months, helping you every day to bring in more customers.

Sometimes all you have to do is get a person to remember who you are in order to capture their business down the line.

For comments and inquiries about the article visit: Poster Printing

About the Author

Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies.

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