Sexy Office Supplies
Having had to sit through an episode of America’s next top model recently, I now understand the meaning of spiteful, backstabbing and narcissism.
You may well ask “why did I have to sit through it in excruciating agony”? Well, when ones’ granddaughter insists we watch it, it is virtually impossible to refuse such a request. I was actually thinking that a torture rack would have been less painful to negotiate that this.
However, it got me thinking, and it occurred to me that one of the rejects might just, one day, appear in one of those silly advertising campaigns for office supplies. The only reason I thought of this is that one of the girls (models) in the show actually reminded me of a paperclip wearing a bikini. Awful! Well, what with one thing another, it got me thinking; how can a stapler, a box of board pins, or an office chair; in fact anything in the range of office supplies be made to look sexy?
But who actually carries out all the office supplies shopping in a commercial environment? In the experience of the writer, it is usually the secretary or office girl. I do not see many men doing this, but it appears the ads seem to be aimed at a predominately male audience. But who actually gets swayed by the good looking girl in the ad, quite obviously wearing her revealing blouse and pencil skirt that she wears to the office every day.
One can understand someone collecting pens or rulers in much the same way that one collects stamps, coins or cigarette packets, or maybe having a fascination with erasers. Perhaps someone collects pencils that have specific patterns or are part of a series made for promotion or some such like.
People that write for a living, generally look at the price of whatever it is they are buying, one paper clip or magazine of staples is pretty much like any other, and certainly won’t do zero to sixty in less than ten seconds.
Perhaps the conclusion is, that advertising executives actually exist in a rarified atmosphere in a land far, far away. Come on guys (and gals) just tell it like it is.
Our staples are the best, the cheapest, and will hold your sheets of paper together.
But if you insist on selling me the idea of sexy staples, at least use a male model now and again, with a rippling six pack to drool over.
About the Author
Written by Jamie Lyons for DGOS office supplies - http://dgos.co.uk/StoreFront/evolution_ContentPage.html?Content=23 and OfficeYoo Office Supplies - http://www.officeyoo.co.uk
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