SEO with Wordpress Sites

After you identify a keyword that you wish to rank in Google for you need to get your on-page SEO right.

SEO stands for Search Website Optimization and is the method an internet site undergoes to improve its prospects of being found in Google for the relevant keywords.

Meta-tags are HTML ( site code ) categories that search websites use to spot which keywords a website is important for. There are three primary tags that you need to get right ; 'Title ', 'Headings ' and 'Description'.

Page Title

The page title must contain your keyword. It does not need to only be the keyword but ideally your keyword should appear at the start of title and there should be no more than seventy chararcters in your title. So , as an example I may have titled the page something similar to ;

SEO - Using Wordpress To Raise Your Site in Google

Or

SEO - Why You Want an SEO Company

Or

SEO - Local Business S.E.O Services

What ever your keyword is use it in the page title.

Advanced Wordpress Tip

Using a plugin like WordPress SEO by Yoast will allow you to create 2 differnt headings - one for Google and the search websites and one for human readers. This is one of the things I like about Wordpress - it's so flexible and is concentrated on S.E.O.

I have used that technique on this post so that the title that you the reader sees is ;

The Simplest Way To Simply Optimise Your Website for Important Keywords with Wordpress

But when Google comes along to take a look at this post it'll see the title as ;

SEO Using Wordpress To Raise Your Site in Google

This lets me target my desired keyword, without putting in a page title that is irrelevant, or at the very least barely odd, for the human reader.

Page Headings

There are numerous header tags on a page - H1, H2, H3, H4, etc - and Google uses these as a strong indicator of relevancy, so making sure your keyword is in these heading tags will help a great deal.

The H1 tag is the most significant, H2 2nd most crucial and so on , so if you only have one heading on the page confirm it's a H1 tag.

So use your keywords in you headings and sub-headings on the page.

Description

The outline tag informs the text that Google displays for your internet page in its search results. Many of the competition will get this wrong in 2 alternative ways. A good outline tag should contain the following ;

Keyword unique content A call to action

Just as you place your keyword phrase into the page title and the headings and sub-headings, you should place it your outline too.

The description should be hand written and be completely unique to the page - Google ranks pages not internetsites, therefore you have got to view your website not as a single entity but as a collection of unique and seperate pages based around a standard theme.

If you've got the same description for every page on your site then Google will downgrade your site. If you do not write an an outline meta-tag at all then Google will just take the 1st 150 characters fom the page itself and this represents a lost opportunity for both S.E.O and getting your message out.

The description tag offers you the chance to steal traffic from websites that are actually places above you in the search sites. If you take the time and difficulty to scribble a good unique outline which appeals to your target customer and incorporates a 'call to action ' then you can con the searcher to click on your result rather than a competitor who hasn't troubled to write a singular and relevant description.

Meta-tags Outline

Place your keyword in all 3 meta-tags - page title, page headings and page outlines.

SEO - Place Keyword in URL

Re seriousness this is huge - Google gives gigantic weight to URLs. That's the reason why if you can get your first keyword in your root domain you will get a gigantic ranking advantage.

If you don't have it in the root domain you can still simply place it in the URL for the individual pages. Have a look at the URL for this post in your browser.

The keyword - SEO - is in the URL - with Wordpress it is really easy to manipulate your URLs to make them shorter and more SEO friendly. SEO - Conclusion

This post has been about on-page SEO - getting your web pages right for the keywords you want to target. The first things you need to worry about are ;

Page title Page headings Page outline Page URL Body copy

We haven't discussed body copy so I will briefly discuss it here ;

Word density ( the ratio as a percentage that the keyword appears in the body of the piece ) used to be a major element in ranking, but research advocates that it is becoming less important. Just by writing naturally it is nearly certain that your keyword will occur numerous times in the text anyhow.

In my experience it is more vital to get the meta-tags right than to try and shoe-horn your keyword into your article at each opportunity.

Note this is not original stuff, but the majority of your competitors, particularly if you're a local enterprise, won't be paying attention to, or even be aware of the significance of keywords in meta-tags.

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