Why Businesses Need Exhibition Stands
Successful businesses use exhibition stands for a number of different reasons. Exhibition stands can be used to enhance the appearance of a retail store, or business establishment. Portable exhibition stands can be taken on the road for presentations and product demonstrations. A business can purchase a ready-made stand, or it can have a stand built to suit its needs.
Stationary Exhibition Stands
These stands are perfect for static displays or product demonstrations. Retail merchandisers can use a tiered stand to highlight a clothing collection, a grouping of small appliances, or stacks of sheets. Retail merchandising units are available in every size and shape. Successful businesses take this concept a step further and create large stationary stands. Such stands may include a picture of a larger-than-life model wearing the latest fashion. The stand may be an enlarged photograph of a key piece of artwork in a gallery show. Truly savvy merchandisers go beyond static displays, creating liquid crystal displays that constantly change along a theme. These displays work in the same manner as electronic picture frames, where the pictures shift every few minutes. Digital signage has a profound impact on potential customers. Imagine a retail merchandiser with a large-screen display in the center of its showroom. The display could stream video of fashion shows, play infomercials about a specific product, or highlight the steps involved in a do-it-yourself product.
Traveling Exhibition Stands
Many companies use computer laptop demonstrations to present their sales material. However, when a meeting involves more than two or three people, a laptop simply is not large enough for everyone to see the demonstration. A portable exhibition stand showcases the materials and is easily visible throughout the room. The stands are available in a variety of materials. If the basic information does not change, the text and graphics can be printed directly onto the display material for a tension fabric system. The framework assembles quickly, expanding on its hinges. The material hangs directly on the framework. If the basic information changes frequently, one could choose a fabric display and attach the information with Velcro.
Trade shows are a staple of many businesses' marketing plans. Trade shows bring together a number of vendors around a specific theme. Comic-Con is an annual international comic book and popular arts show. Hundreds of vendors gather in the convention hall. These vendors employ an impressive array of traveling exhibition stands to attract customers to their displays. The traveling exhibition stands are limited only by the imagination of the vendor. Superman can fly across a series of liquid crystal displays. Small static brochure stands hold complimentary copies of the most recent comic book or other information. A large-screen display runs the latest Superhero movie or the most colorful animated films. The booth itself becomes part of the show when the walls look like the Bat Cave, the chairs resemble the Bat Cycle, and the Bat Suits hang in a row on a clothing rack. Illustrators use the digital picture frame concept to showcase a steady stream of their best work.
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