Home Selling Tip: Think Like a Buyer


by Leo Kingston

In this article I will share some ideas that have worked in my business as a real estate investor. That doesn't mean the same ideas will automatically work for others, but it gives people the benefit of my years of experience. Hopefully you'll get some benefit from these ideas about how about how to sell a house and they will work well for you, too.

I'll start by mentioning that the way you see your house may differ greatly from the way possible buyers will see your your house. For example, your belongings such as furniture and home decor are arranged to your own liking. No doubt you are comfortable with the arrangement of your home. Of course I'm not implying that it won't appeal to other people, too, but the fact is that buyers simply do not see your house the way you see it. And here's the reason why - buyers are looking at a home and mentally picturing their own belongings in the same space. This might sound strange, and it is certainly a little confusing, I admit. But that's really what's going on in the mind of a prospective buyer when you try to sell a home.

I've found it's best to keep pretty quiet when I sell a home by owner. I'm responsive when buyers ask questions, and of course I point out amenities they might miss, but I don't rattle on and on because I know what's going on in their minds is much more important that whatever I am talking about. I remember one particular buyer who liked a house I had for sale but it just wouldn't work for her because her couch was more important to her than any particular home, and it wasn't going to fit in my house the way she desired. When you're wondering how to sell a house, remember that what is going on in buyers' minds is probably entirely different than what you are thinking.

If you are contemplating how to sell a home in the present economy just keep in mind that buyers want a new home in a certain location, first and foremost. But the location of your house is only one factor in their decision. Some people want a big family or "great room" to accommodate young children at play. That's what they need because of their particular family structure. However, just the opposite may be true. Buyers might want a lot of separate rooms, especially bedrooms, to make space for a blended family. It's not uncommon for several generations to be living in the same house. There are two different examples of families looking for houses that suit their unique needs.

Buyers who want a house like yours will be very curious when they see a nice, long description of your house online. You'll need to go completely beyond the usual property description that only mentions the number of bedrooms and bathrooms in the house. Of course you have to describe how many rooms your house contains and even describe the arrangement of the rooms, but you also want to describe special, unique features like built-ins and upgrades, as well as a good explanation of the neighborhood. Try thinking about your house the way you would describe it if you were touring the house while talking to your best friend on your cell phone.

See if you can capture your enthusiasm that way and post an ad online. I realize this may sound unnatural and strange, but you will definitely get emails in response to your posting, and phone calls as well. Try my suggestions to see if they attract your buyers. I am sure these ideas are practical when you're planning how to sell a house.

About the Author

Now days property owners can sell a home in Tulsa for no costs or closing fees. Visit with Leo Kingston on his site at 18002sellhomes.com for more information. http://www.18002sellhomes.com/pages/1238376/selling-home-in-tulsa.aspx

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