Quick And Easy And Effective Flyers
If you want to have an affective ad to increase your sales and profits, you need to keep the attention of your target clients to your message. And how do you do that? It only needs three words to make your ads such as your advertising flyers effective marketing tools – quick, easy, and effective.
If you notice, most advertising copies out there have these things in common. They’re usually short, snappy and direct-to-the-point. Often, they’re clear and compelling; enough content to promise your target clients with the benefits of reading further your message.
But if you’re looking at long paragraphs and stories that would take much of your target readers’ time just to get to the gist of what you’re trying to say, then forget it. You must remember that most of your target readers don’t have time to read through your content. In fact, copies that look like it came from a dissertation and journal should be left where they are – collecting dust and dirt in some dingy cellar or bookshelf.
Your target clients have only enough time to skim and glance. And it takes mostly 5 to 6 seconds for them to browse over your message. If you don’t get them interested in that few seconds then it would be a lost opportunity for your business.
Why do you think print ads such as your flyer printing and marketing postcards are so popular? Because they have your message conveyed in a flash. Everything is there to see in just one whole page of paper.
Nowadays, copywriting that appeals to most readers are those that are clear, compelling, and straightforward. Your words should be easy to swallow and digest. Just like food, your content should be hors d’oeuvres – can be eaten in one bite and easy to swallow. And just like hors d’oeuvres, they are very attractive indeed that you can’t resist sampling them.
Copywriting is all about allowing your readers to get to your idea without bombarding them with too many facts and elements. As I’ve said, your target audiences have no time to read through your long copy. They often skim or glance. In 5 to 6 seconds, they should be able to get your message. It is crucial then that your headlines and sub-headlines outline what you have to offer your target readers. In that few seconds, they got to have the benefits listed for them.
The bottom line then is to have easy-to-digest content for your ads. That’s the key to having an advertising copy that sells. Quick, easy and effective – that’s what your copy should be in order for you to have a successful marketing campaign in your hands.
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About the Author
Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies.
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