Business Card Design Options Explained

Getting new customers should not be an added load for you. This can be easily done by using one simple tool—the business card. Generally, a business card allows you to create a good and professional image for your business. A well designed card will help you open doors to thousands of prospective customers. It can be the most important and effective tool you can use to market and network yourself or your business.

Every time you will create and print business cards for your business, you actually have several options that you can look into. Your printing company will offer you different design and printing choices such as glossy lamination, special paper stocks, text stamping, full color digital printing, and many more. Some of these options can be an important addition to your card and others can be unrelated to your business needs.

Your business may not need full color digital printing on both sides of your cards. You may not want to have glossy printing for your cards. Your budget may only cover a simple type of card. All these are important considerations that you really need to consider. To guide you on the best design option for your cards, below are the different options explained for your convenience.

• The card size – the size of your cards matters, so it is important that you focus your attention on this aspect. For the US and Canada, the required size of card is 3 1/2 by 2 inches. For the UK and all other European countries, the required card size is 3.246 by 2.165 inches. Your printing company must know all these facts especially if you have a business that have international clients and customers.

• The type of the paper stock – after the size, the next option that will need to consider is the paper type. When it comes to this matter, it is a must for you to decide on this yourself. You always have the option of using standard card paper with no coating, card paper with glossy coating, or using recycled paper. If you have a small budget, the cheapest option that you use is the standard paper with no coating. This is the best option that you can use especially if you want to save on your budget. Another option for you is the coated type of paper. This means that your card will have a glossy finish when it is printed. If you want your cards to look and feel professional, this is the option that you can use. And if you are an advocate of saving the environment, recycled paper is the best option for you. This paper type doesn’t cost extra and will give you the look that you want while saving the environment.

• The coating – aside from the size and paper, the coating option for your cards is another very crucial option. This aspect determines the sheer or the glossiness of your business card templates. The common option that you can consider is the ultra violet glossy coating and the aqueous coating. Although coating will cost you more, the resulting card is exceptional and eye-catching making it much easier for you to entice customers. Be make sure that you will only choose the best coating option that will best suit your card design and layout.

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